Plus, the Prada Group recruits Adobe AI to rethink customer experience.
Photo: Charley Gallay/Getty Images for Fashion Trust U.S.
Fashion Trust U.S. hosted its first awards ceremony, celebrating young designers
Hosted by Phoebe Robinson at Goya Studios in Los Angeles, the inaugural Fashion Trust U.S. Awards honored young design talent across six categories: Aisling Camps won in Ready-to-Wear; Soull and Dynasty Ogun of L’Enchanteur won for Jewelry; Jacques Agbobly of Agbobly won for Inclusivity; and Elena Velez won for Sustainability. The Graduate Award went to Papa Oppong and the Google Creativity Award went to Puppets and Puppets. The star-studded evening included presenters like Law Roach, Ciara and Tracee Ellis Ross. Started in 2022, the Fashion Trust U.S. is determined to fund and nurture talented, young designers across fashion. {WWD}
Jeremy Scott talks post-Moschino plans
After a 10-year run as creative director, Jeremy Scott announced his exit from Moschino earlier this week. A new interview with Vogue Business is putting speculation to rest on what his next plans are. To start, he’ll be attending the Met Gala on his own in May. Scott has also designed a collection under his eponymous label that has yet to be shown. {Vogue Business/paywalled}
The Prada Group is working with Adobe AI to rethink customer experience
The Prada Group is expanding its partnership with Adobe and using its various digital tools — like its Experience, Analytics and Marketing Clouds — to revamp its marketing, strategy and interactions with customers. The Italian group also plans to use Sensei, Adobe’s AI machine, to gain customer insights. “It’s undeniable that the volume of data collected each year is growing exponentially, which generates a very high level of complexity,” Head of Marketing and Communication at Prada Group Lorenzo Bertelli said in a press release. “It’s now crucial to dominate Big Data and, thanks to Adobe Sensei, combined with the professionalism of the team dedicated to this activity, we will reach the goal to improve relations with our consumers and offer solutions that are increasingly personalized and in line with their needs.” {Fashionista Inbox}
Fashion companies are looking at virtual versions of supply chains to find inefficiencies
Fashion manufacturers like Saitex are considering creating digital twins of their supply chains in order to improve management, make processes more efficient and minimize costs while increasing speed. With digitized versions of their supply chains, manufacturers hope to bolster the process with AI tools that tell them exactly what to do, for example, when supply-chain shortages arise. Considering the myriad of supply-chain issues over the past three years since the start of the pandemic, Business of Fashion’s Marc Bain calls this idea particularly “alluring” for companies. {Business of Fashion/paywalled}
Photo: Courtesy of Head of State
Moda Operandi launches digital trunk show with Fifteen Percent Pledge
Online retailer Moda Operandi launched a digital trunk show this week in collaboration with Fifteen Percent Pledge, Aurora James‘ initiative to encourage retailers to dedicate at least 15% of shelf space to Black-owned brands. Shoppers can view the trunk show online, read about the eight featured designers and shop their most popular looks. “I know first hand the systemic barriers that Black business owners face in trying to increase their exposure to the larger retail market. Collaborations like these are not only crucial for building brand visibility, but are an important step to push the industry forward by challenging how corporations approach supporting Black businesses long term,” James said in a statement. Items range in price from $400 to $17,000, and are available for pre-sale through April 7. Shop the trunk show here. {Fashionista Inbox}
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Source: Fashionista.com
