Because what would festival season be without brand activations?
At this point, you don’t even need to go into the actual festival to have a Coachella experience. (Though, who would want to miss this year’s lineup?) For years now, brands have been popping up in the desert whenever the festival rolls into town to “activate” — i.e. throw branded parties (many of which feature live performances of their own) and invite any and every celebrity rolling into town. From the now-infamous Revolve Festival to the star-studded Neon Carnival to brand-sponsored “houses,” there are lot of opportunities to spot your favorites donning their best festival fashion.
At the first weekend of Coachella 2023, Kendall Jenner brought 818 Tequila to Revolve’s big fête in low-rise St. Agni jeans, while Ariana Madix lived her best life at the Celsius “Oasis” in a multi-color crop top and denim cutoffs; Kathryn Newton and Irina Shayk pre-gamed the festival at an H&M brunch, while Teyana Taylor and Camila Cabello kept the party going after Blackpink’s headlining performance at the Neon Carnival.
See our favorite celebrity looks from the Coachella weekend one parties, below.
Kendall Jenner wearing St. Agni at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Lori Harvey wearing Aya Muse at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Storm Reid wearing Song of Style and Grlfrnd at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Camila Morrone wearing James Perse and Re/done at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Ryan Destiny at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Suki Waterhouse wearing Solid and Striped at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Justine Skye wearing Retrofête at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Madison Bailey wearing Aya Muse x Revolve at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Shay Mitchell at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Saweetie at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Aimee Song at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Dixie D’Amelio at Revolvefest during weekend one of Coachella 2023. Photo: Nick Wiesner/Courtesy of Revolve
Kathryn Newton wearing H&M at H&M’s poolside brunch during Coachella weekend one. Photo: Jojo Korsh/BFA.com/Courtesy of H&M
Zoey Deutch wearing H&M at H&M’s poolside brunch during Coachella weekend one. Photo: Jojo Korsh/BFA.com/Courtesy of H&M
Benito Skinner at H&M’s poolside brunch during Coachella weekend one. Photo: Jojo Korsh/BFA.com/Courtesy of H&M
Irina Shayk wearing H&M at H&M’s poolside brunch during Coachella weekend one. Photo: Jojo Korsh/BFA.com/Courtesy of H&M
Justine Skye at Celsius’ Oasis Vibe House during Coachella weekend one. Photo: Gonzalo Marroquin/Getty Images for Celsius/Courtesy of Celsius
Karrueche Tran at Celsius’ Oasis Vibe House during Coachella weekend one. Photo: Gonzalo Marroquin/Getty Images for Celsius/Courtesy of Celsius
Ariana Madix at Celsius’ Oasis Vibe House during Coachella weekend one. Photo: Gonzalo Marroquin/Getty Images for Celsius/Courtesy of Celsius
Josephine Skriver and Jasmine Tookes at Celsius’ Oasis Vibe House during Coachella weekend one. Photo: Gonzalo Marroquin/Getty Images for Celsius/Courtesy of Celsius
Janelle Monáe at Levi’s Neon Carnival with Tequila Don Julio during Coachella weekend one. Photo: Jerritt Clark/Getty Images for Tequila Don Julio/Courtesy of Tequila Don Julio
Alisa Boe at Levi’s Neon Carnival with Tequila Don Julio during Coachella weekend one. Photo: Jerritt Clark/Getty Images for Tequila Don Julio/Courtesy of Tequila Don Julio
Teyana Taylor at Levi’s Neon Carnival with Tequila Don Julio during Coachella weekend one. Photo: Jerritt Clark/Getty Images for Tequila Don Julio/Courtesy of Tequila Don Julio
Camila Cabello at Levi’s Neon Carnival with Tequila Don Julio during Coachella weekend one. Photo: Jerritt Clark/Getty Images for Tequila Don Julio/Courtesy of Tequila Don Julio
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Source: Fashionista.com
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