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Must Read: Rosé, Florence Pugh Star in Tiffany Campaign, Gap Collaborates with LoveShackFancy

Photo: Courtesy of Tiffany & Co.

These are the stories making headlines in fashion on Tuesday.

Tiffany & Co. debuts expanded Tiffany Lock collection with Rosé, Jimin, Florence Pugh and Nancy Ajram
Tiffany & Co. is celebrating the expansion of its Tiffany Lock collection with a new campaign starring house ambassadors Rosé, Jimin, Nancy Ajram, and newly-appointed face of the brand, Florence Pugh. The new designs, which were made for all genders, include a selection of pendants, rings, earrings and bangles, each in a different color way. {Fashionista inbox}

Florence Pugh. Photo: Courtesy of Tiffany & Co.

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Gap teases collaboration with LoveShackFancy
Gap has teased an upcoming collaboration with lifestyle brand LoveShackFancy, which they celebrated with a party in Los Angeles on Monday. The collection will drop on Friday, Aug. 4 at 9:00 a.m. ET.


How hotels use signature scents
The nostalgia that surrounds many of the vacations that you may have taken in the past, may in part be due to the signature scents used by the hotels you stay in. Many hotel chains such as the Ritz-Carlton and Hyatt turn to olfactory branding agencies — in their case, 12.29 Scent — to whip up a signature scent that sticks with you for years to come, The Washington Post reporter Ali Wunderman writes. By stimulating the senses, these hotels have the ability to trigger nostalgia and remain at the forefront of guests’ minds. {The Washington Post/paywalled}

What’s the next great luxury beauty brand?
Following a string of multi-billion dollar M&A deals, giants in the beauty industry are turning to luxe sleeper brands to revitalize. Licensed luxury business for fashion houses such as Prada and Valentino have helped French beauty conglomerate L’Oréal bring in $22.6 billion sales for just the first half of the year, but the company is also investing in the revival of sleepy brands in its portfolio, like Helena Rubenstein and Carita. Coty is taking a similar approach with Lancaster. Perhaps the secret to mega-success for beauty giants lies within brands they already own, Rachel Strugatz writes for Business of Fashion. {Business of Fashion/paywalled}

Barbie enthusiast Rashida Renée breaks down the film’s on-screen fashion
Fashion archivist Rashida Renée knows her stuff when it comes to Barbie. In conversation with Interview Magazine‘s Mekala Rajagopal, Renée reflected on the film’s fashion moments — from the clear nods to iconic Barbie outfits like Totally Hair Barbie, to the uniquely western costume designs used during Ken’s takeover of Barbieland. Her favorites? Hari Nef‘s long-glove-pink-dress moment, a blue Chanel suit worn by Margot Robbie, and even Robbie’s “listening to Ken play guitar” look: a white top and cut-off shorts. {Interview}

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