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Must Read: Jacob Elordi Is Bottega Veneta's New Brand Ambassador, E.l.f. Beauty Surpasses $1 Billion in Annual Sales

Photo: Courtesy of Bottega Veneta

These are the stories making headlines in fashion on Thursday.

Jacob Elordi is Bottega Veneta’s latest brand ambassador
Bottega Veneta has finally made things official with Jacob Elordi — announcing the actor as its latest brand ambassador. The “Priscilla” star has been known to carry a medium-sized Andiamo bag and frequently wears the brand on red carpets. In the announcement image, Elordi poses in a salmon-toned double-collar knit sweater layered over a dark brown leather shirt. {Fashionista inbox}

E.l.f. Beauty surpasses $1 billion in annual sales
E.l.f. Beauty has crossed the billion-dollar mark for the first time after having its “strongest year” of sales in its fiscal 2024, according to Tarang Amin, the company’s chairman and chief executive officer. In the fourth quarter alone, net sales increased 71% to $321.1 million. “This quarter was the first time we passed L’Oréal Paris to be the number-two brand nationally,” Amin told WWD. “We also passed Maybelline to be the number-one unit brand for the first time. At Target, our longest-standing national retail customer, not only were we their number-one brand, but we had almost 23 percent of their entire category. This makes me very bullish about being able to double our market share over the next few years in color cosmetics.” {WWD/paywalled}

Photo: Courtesy of Chanel

Chanel reopens Hamptons boutique for summer
As the summer season nears, the Chanel boutique in East Hampton officially reopens its doors to beach-ready customers Thursday. With architectural and interior design references to Gabrielle Chanel’s Paris apartment, the two-story shop offers handbags, fine jewelry, Ready-to-wear and more. {Fashionista inbox}

Holly Shackleton is reportedly back at I-D
Three months following Editor-in-Chief Alastair McKimm’s departure from Karlie Kloss’s I-D Magazine, his predecessor, Holly Shackleton is reportedly back at the title. Lauren Sherman writes that Shackleton has signed a six-month contract, described as a “let’s-see-how-this-goes situation,” to fill in for former Editorial Director Olivia Singer Since leaving her position as global editor in chief of I-D in 2019, she has served as editor-in-chief of Vogue Global Network and continues to work as a freelance creative consultant. {Puck/paywalled}

Rickie De Sole

Photo: Andrés Oyuela/Courtesy of Vestiaire Collective

Rickie De Sole is now on Vestiaire Collective’s board of directors
Luxury resale platform Vestiaire Collective has appointed former executive fashion director of Vogue.com and Nordstrom’s current women’s fashion and editorial director, Rickie De Sole, to its board of directors. In a press release, Co-Founder and President of the company Fanny Moizant said, “With her deep industry insights, Rickie will play an integral role on the board of Vestiaire Collective during a pivotal point in the company’s growth and will help accelerate our business not only in North America, but also globally.” {Fashionista inbox}

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Source: Fashionista.com

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