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Must Read: Advent Acquires Zimmermann in Billion-Dollar Deal, Why Are Perfumers Still Using This Offensive Term?

Photo: Donato Sardella/Getty Images for Zimmermann

These are the stories making headlines in fashion on Tuesday.

Advent buys fashion brand Zimmermann in $1 billion deal
Private equity firm Advent has bought the majority stake in Australian fashion brand Zimmermann in a billion-dollar deal. The firm acquired the brand from the founding family and Italy’s Style Capital, writes Reuters reporter Valentina Za. Zimmermann, which is estimated to have an annual revenue of around $260 million, has a network of nearly 60 stores worldwide, with plans to expand in Asia and the Middle East. {Reuters/paywalled}

Many find the term ‘Oriental’ offensive, yet many perfumers continue to use it. Why?
Western perfume houses have long turned to the word “Oriental,” a term which many find offensive, to classify their scents. Many young perfume fans have turned to TikTok to denounce the use of the word in marketing, in a larger effort to decolonize perfumery, writes Vogue Business reporter Rae Nguyen. However, experts say that the industry may be hesitant to change as it’s built on the very colonial practices that led to the word’s use in the first place. {Vogue Business/paywalled}

Celebrity hairstylist Dionne Alexander reflects on the evolution of glam in hip-hop
In an interview with Gothamist writer Janae Pierre, celebrity hairstylist Dionne Alexander takes a walk down memory lane, reflecting on the evolution of glam in the hip-hop industry. Alexander shares how she got her big break, recalls working with names like Lil’ Kim and Mary J. Blige and unpacks her influence in hip-hop. “I definitely am honored that my work has inspired so many great artists of today. I would’ve never thought that back then 20 years ago when I created those wigs.” {Gothamist}

Can the 15 Percent Pledge grow past the number?
It’s been three years since Aurora James founded the 15 Percent Pledge, the non-profit calling on retailers to dedicate 15% of their shelf space to Black-owned brands. As the conversation around diversity initiatives changes, the organization is restructuring its messaging, moving away from quick fixes and quotas, and toward long-term structural change, Business of Fashion‘s Sheena Butler-Young reports. {Business of Fashion/paywalled}

Brands are finding creative ways to innovate the free returns game
Fashion brands are reconsidering how to beat out competitors in the world of e-commerce returns. Whether using AI-powered fit tools, aggregating packages for drop-offs or incentivizing customers to make exchanges, brands are looking for nuanced ways to disincentivize superfluous returns, while streamlining the process for efficiency, writes Maliha Shoaib for Vogue Business. {Vogue Business/paywalled}

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