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The 28 Most Memorable Fashion Ad Campaigns of 2023

A memorable campaign — with a memorable star — can leave you wanting more from a brand, and in 2023, fashion houses really stepped it up with their ad spots. 

Kylie Jenner got greased up to model Acne Studios denim; Maggie Smith became the most magical Loewe muse and Ferragamo created works of art with Uffizi Gallery masterpieces. Meanwhile, ZendayaJiminJungkook and other newly-minted brand ambassadors proved they’re well worth the investment in campaigns for Louis VuittonTiffany & Co. and Calvin Klein, among others.

Keep scrolling to see our picks for the best fashion campaigns of the year. 

Photo: Courtesy of Tiffany & Co.

Photo: Harley Weir/Marc Jacobs

Photo: Park Jong Ha/Courtesy of Calvin Klein

Photo: Courtesy of Bottega Veneta

Photo: Mert and Marcus/Courtesy of Louis Vuitton

Photo: Mert and Marcus/Courtesy of Versace

Photo: Courtesy of Louis Vuitton

Photo: Courtesy of Cartier

Photo: Courtesy of Kith

Photo: Courtesy of Beats

Photo: Courtesy of Aritzia

Photo: Moni Haworth/Courtesy of Poster Girl

Photo: Mikael Jansson/Courtesy of Victoria’s Secret

Photo: Willy Vanderperre/Courtesy of Prada

Photo: David Sims/Courtesy of Loewe

Photo: Emma Louise Swanson/Courtesy of Thom Browne

Photo: Carlijn Jacobs/Courtesy of Acne Studios

Photo: Vanessa Beecroft/Courtesy of Skims

Photo: David Sims/Courtesy of Alexander McQueen

Photo: Tyler Mitchell/Courtesy of Ferragamo

Photo: Sam Nixon/Courtesy of Ugg

Photo: Heji Shin/Courtesy of Gucci

Photo: Juergen Teller/Courtesy of Loewe

Photo: Melodie McDaniel/Courtesy of Barrie

Photo: Roe Ethridge/Courtesy of Ugg and Telfar

Sandy Liang x Little Beast

Photo: Courtesy of Little Beast

Photo: Courtesy of Little Beast

Photo: Bunny Kinney/Courtesy of Mulberry

Photo: Daniel Arnold/Courtesy of Jacquemus

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Source: Fashionista.com