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The 34 Most Memorable Ad Campaigns of 2022

We narrowed down the best of the best.

As the year comes to a close, it’s time to look back on the most memorable ad campaigns from our favorite brands. 

Many looked to their regular muses and ambassadors (see: Harry and Gucci, Kristen and Chanel, Rosé and Saint Laurent). Others opted for more headline-making surprise appearances: Linda Evangelista made her return to modeling for the 25th anniversary of the famed Fendi Baguette, while Winona Ryder reunited with Marc Jacobs 21 years after she was arrested for shoplifting the brand (just to name a couple of the instantly iconic moments).

In addition to comebacks, we also had first-time models, like Tom Holland making his debut for Prada at the top of the year, Doja Cat getting flexible for Heaven and Mick Fleetwood befriending a psychedelic-appearing frog for Pleasing.

Scroll below to discover the rest of the 2022 campaigns we deemed the best of the best.

Harry Styles for Gucci HA HA HA. Photo: Mark Borthwick/Courtesy of Gucci

Zendaya for Valentino. Photo: Michael Bailey Gates/Courtesy of Valentino

Winona Ryder for Marc Jacobs. Photo: Harley Weir/Courtesy of Marc Jacobs

Sasha Pivovarova for Blumarine. Photo: Petra Collins/Courtesy of Blumarine

Beyoncé for Tiffany & Co. Photo: Mason Poole/Courtesy of Tiffany & Co.

Gisele Bündchen for Louis Vuitton. Photo: Courtesy of Louis Vuitton

Emma Watson for Prada Fragrance. Photo: Courtesy of Prada

Photo: Courtesy of Prada

Doja Cat for Heaven by Marc Jacobs. Photo: Harley Weir/Courtesy of Marc Jacobs

Linda Evangelista for Fendi. Photo: Steven Meisel/Courtesy of Fendi

Bad Bunny for Jacquemus. Photo: Tom Kneller and Zoey Radford Scott/Courtesy of Jacquemus

Anajah Hamilton for Coach. Photo: Emily Lipson/Courtesy of Coach

Christine Quinn for Marc Jacobs. Photo: Chris Maggio/Courtesy of Marc Jacobs

Tom Holland for Prada. Photo: David Sims/Courtesy of Prada

Cher for Balmain. Photo: Courtesy of Balmain

Bella Hadid for Swarovski. Photo: Mert Alas and Marcus Piggott/Courtesy of Swarovski

Chloë Bailey for Saks Fifth Avenue. Photo: Courtesy of Saks Fifth Avenue

Sir Anthony Hopkins for Loewe. Photo: Juergen Teller/Courtesy of Loewe

Billie Eilish for Gucci Eyewear. Photo: Harley Weir/Courtesy of Gucci

Michaela Jaé Rodriguez for Calvin Klein. Photo: Alasdair McLellan/Courtesy of Calvin Klein

Charli XCX for Heaven by Marc Jacobs. Photo: Harley Weir/Courtesy of Marc Jacobs

Cher for Ugg. Photo: Courtesy of Ugg

Mick Fleetwood for Pleasing. Photo: Anthony Pham/Courtesy of Pleasing

Adut Akech for Michael Kors. Photo: Inez and Vinoodh/Courtesy of Michael Kors

Elle Fanning for Miu Miu Fragrances. Photo: Courtesy of Miu Miu

Maluma for Versace. Photo: Courtesy of Versace

Emma Corrin for Miu Miu. Photo: Courtesy of Miu Miu

Anok Yai for Loewe. Photo: David Sims/Courtesy of Loewe

Robert Pattinson for Dior. Photo: Rafael Pavarotti/Courtesy of Dior

Rosé for Saint Laurent. Photo: Gray Sorrenti/Courtesy of Saint Laurent

Leighton Meester for Farfetch. Photo: Courtesy of Farfetch

Nicolas Cage for Casablanca. Photo: Hugo Comte/Courtesy of Casablanca

Rosalía for Acne Studios. Photo Paul Kookier/Courtesy of Acne Studios

Kristen Stewart for Chanel. Photo: Inez and Vinoodh/Courtesy of Chanel

Ryan Gosling for Gucci. Photo: Glen Luchford/Courtesy of Gucci

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Source: Fashionista.com

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