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Sabato De Sarno Finds His Way of Making a Statement at Gucci

At his sophomore runway outing for Gucci, Sabato de Sarno continued to plant roots at the Italian fashion house, doubling down on a handful of motifs that are on their way to become emblems of his design language. 

Gucci’s Fall 2024 palette is big on chartreuse, burgundy and eggplant, much like the spring one. De Sarno still likes a short hem with a super-high platform, and he remains a fan of embellishments — not on every look, though, in order to strengthen the impact of the color-matched paillettes on coats and gauzy slip dresses.

In the year-plus since his appointment, De Sarno has made a concerted effort to move Gucci in a completely different aesthetic direction, one that’s a near-180 from that of his predecessor. Where Alessandro Michele gravitated toward the poetic and flowery (literally, the man loves a floral print), De Sarno shows restraint, with a laser focus on color and silhouette. It reads as more palatable, from a commercial standpoint — it’s a more straightforward (though no less luxurious) approach to a wardrobe, less dependent on the “story of the season” and more concerned with dressing the customer for their life, whether they need a structured coat that only needs knee-high riding boots to complete the look (which, wouldn’t you know, the brand has on offer) or a plunging sparkly gown for a special occasion. 

Even with his controlled hand, De Sarno is finding ways to make a statement at Gucci. He may not be an all-over print type of designer, but he does introduce patterns for Fall 2024, that look almost like abstract, graphic takes on houndstooth. When he does incorporate embellishments, they’ll typically match the base color, so that they blend into the garment and feel like a natural extension of it. Then, there are the shoes, which, for the most part, fall into one of two very different but equally eye-catching camps: flat-soled knee-high leather boots or loafers on massive platforms. 

What remains a constant at Gucci, though, is a sense of romance. It’s not so much a motif as it is a feeling, brought about by the idealization of the way we dress, of an “ideal closet,” that creates that aspiration and, in turn, makes shoppers want to get the look. 

Below, all the looks from Gucci Fall 2024.

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

Gucci Fall 2024. Photo: Launchmetrics Spotlight

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Source: Fashionista.com

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