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Must Read: Vanessa Hudgens Relaunches Beauty Brand, Laverne Cox Leads a New Kind of Red Carpet Reporting

Plus, Zaya Wade lands her first magazine cover with “Dazed.”

Photo: Courtesy of Know Beauty

These are the stories making headlines in fashion on Wednesday.

Vanessa Hudgens is relaunching her beauty brand as the sole owner
After a semi-failed launch in 2021 with Madison Beer, Vanessa Hudgens is relaunching her beauty brand as the sole owner. Know Beauty was originally all about personalization. Customers would take an online questionnaire and DNA kit for a tailored regimen. But, Hudgens told WWD, the formula didn’t really work, and cultivating a loyal customer base was tricky. Now, she’s taking the reigns as the sole owner in a partnership with Amazon. “Trying to take over an entire skin-care line is a bit ambitious, so I instead decided to focus on something specific that could easily be slotted into a skin-care routine — something we can be known for,” Hudgens told WWD. That product is the Glacial Bay Clay Mask, priced at $35. {WWD}

Laverne Cox reflects on one year of hosting the red carpet
Red carpet interviews aren’t what they used to be. Rather than criticizing bodies and outfits, interviews lean more into the craft of acting or more personal questions than, “Who are you wearing?” Laverne Cox is part of the new generation of interviewers, describing herself as a “fan girl” rather than fashion police. Cox hosted her first E! show in December 2021 and has since had breakout moments with Denzel Washington and Machine Gun Kelly while helping drive viewership back into the millions. When interviewing, she wants to “create space for people to come and be themselves,” she said. “It can be frivolous. It can be silly.” But, it can go as deep as, “What does it mean to be human?” {The New York Times}

Photo: Renell Medrano/Courtesy of Dazed

Zaya Wade covers Dazed
Zaya Wade is on the front of Dazed in her first magazine cover ever. In the cover story by Trey, Wade discusses the support from her family (including parents Dwyane Wade and Gabrielle Union) through her transition, breaking into fashion while balancing high school, favorite designers and what she learns about beauty from her mom. “It’s about being you and expressing yourself the way you want to. She tries to teach me that beauty standards are arbitrary and that they don’t mean anything,” Wade told the magazine. “They don’t matter any more; what people thought was the standard is not. And just that being myself is the best technique out there.” {Dazed}

Photo: Zoe Ghertner/Courtesy of Fara Homidi

Makeup artist Fara Homidi launches a luxury, DTC cosmetics line
After years of working as a makeup artist for some of fashion’s biggest runway shows like Chloé, Off-White and Coperni, Fara Homidi is launching her own cosmetics line today. The eponymous line, available on farahomidi.com, includes a refillable lip compact, a lip pencil and a lip brush. Homidi, who was born in Afghanistan before moving to the United States as a child, is infusing her brand with the idea of “slow beauty,” or, according to the press release, “creating products that have been lovingly crafted using sustainable methods and intelligently sourced ingredients.” {Fashionista Inbox}

Jones Road opens its first retail location in New York City
Jones Road, the three-year-old beauty brand by makeup artist and entrepreneur Bobbi Brown, opened its first retail location in New York City and second-ever retail concept. (The Montclair, New Jersey location neighbors the corporate office.) Located at 37 Greenwich Avenue, the space will not just serve as a place to sell products, but also as an “experiential beauty boutique” offering services and masterclasses. “We designed this store in just six weeks for our growing community of loyal fans, and I look forward to meeting our customers face-to-face and hearing what they want to see next from us,” Jones Road Beauty founder, Bobbi Brown said in a press release {Fashionista Inbox}

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Source: Fashionista.com

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