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These are the stories making headlines on Wednesday.
Trump tariffs cause holiday supply chaos for small U.S. retailers
Small U.S. businesses that purchase product from suppliers in China are struggling to maintain sufficient stock for the holidays due to President Donald Trump’s 20% tariffs on the country’s imports. “It’s been very difficult to prepare…we probably have about 10% of the inventory we need,” Matt Hassett, founder of wellness brand Loftie told Reuters. Some brands have tried to place larger orders to get ahead of duties, but face the risk of overestimating sales because of consumers’ fragile spending habits. {Reuters}
Chiara Ferragni tried in Milan court
Two years after Chiara Ferragni was accused by Italy’s competition authority, AGCM, of misleading consumers into thinking a purchase of a product she endorsed would benefit a children’s hospital, the Italian influencer is being tried in a Milan court. On Tuesday, prosecutors reportedly asked that she be sentenced to 20 months in jail. Legal experts say it’s unlikely Ferragni will spend any time behind bars. {WWD}
Farm Rio plans expansion in Latin America
Although Farm Rio has 135 stores in its home country of Brazil alone, the brand is expanding further into Latin America for the first time since its launch 17 years ago. The ready-to-wear label plans to open several stores in the coming months across the region, including in Argentina, Panama, Colombia, Ecuador and Peru. As part of the expansion, the brand is looking to connect with locals, hosting meet-and-greet events in different areas. “We are very much concerned, when entering a new market, about not having a foreign point of view,” Kátia Barros, founder of Farm Rio, told Vogue Business. “We want to look at the market respectfully, in a smart and sympathetic way.” {Vogue Business}
Brands are fake apologizing as a marketing move
In the lead up to Black Friday, brands are promoting their products in an unconventional way. In the style of a formal statement, brands like Tower 28 and JVN Hair have released apologies for their products being too good. While some marketers think the trend is getting old quick, many online users have been consistently responding positively to the humorous ploy. {Modern Retail}
Source: Fashionista.com
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