Must Read: LVMH Sells Off-White, Everlane Names Alfred Chang as CEO

These are the stories making headlines in fashion on Tuesday.

LVMH sells Off-White
LVMH has sold Off-White, founded in 2012 by Virgil Abloh, to Bluestar Alliance. Terms of the transaction have not been disclosed, and Bluestar Alliance’s CEO Joey Gabbay said in a press release that this acquisition allows Bluestar Alliance to “honor and build upon the enduring legacy of Virgil Abloh.” “Abloh’s ability to fuse street culture with high fashion has laid a powerful foundation that aligns with our vision of fostering innovation while embracing diversity,” Gabbay continued. “The acquisition of Off-White, and the opportunity to provide strategic investment and build upon our global network of resources will allow for the continuation of the cultural and creative momentum that Virgil ignited, one that Bluestar Alliance is committed to carrying forward.” {PR Newswire}

Alfred Chang named Everlane CEO
Everlane has tapped Alfred Chang as its CEO, succeeding Andrea O’Donnell. As of Monday, Chang will work alongside Michael Preysman, who is continuing as executive chairman and climate lead. Chang was most recently Fear of God‘s CEO, and previously worked at PacSun for 17 years and reached the position of co-CEO. {WWD/paywalled}

Salomon opens its first New York pop-up in SoHo
Salomon is opening its first U.S. retail outpost in SoHo, which will be open to the public from Oct. 2 through the end of January 2025. With a focus on Salomon’s Sportstyle footwear category, the New York pop-up serves as a test for the U.S. market as the brand plans to expand to five physical stores in 2025, including a permanent NYC store. On Oct. 2, pop-up guests can enter a raffle for a chance to win a pair of Salomon XT-6 every hour on the hour from 11 a.m. to 7 p.m. See inside the pop-up below. {Fashionista inbox} 

Lupita Nyong’o named Chanel brand ambassador
Chanel has named Lupita Nyong’o as its newest brand ambassador. Following Nyong’o’s attendance at Chanel’s Spring 2025 runway show during Paris Fashion Week, the brand announced her ascension to brand ambassador. Nyong’o has been a friend of the brand for more than 10 years, and now the actor and author joins the likes of Margot Robbie, Riley Keough and Kristen Stewart as a brand ambassador. {WWD/paywalled}

Garment workers’ protests leave one dead in Bangladesh
During a garment workers’ protest in Bangladesh where protestors blocked a major highway, a clash between police and protestors left one garment worker shot dead and at least 20 others injured. The garment workers called for higher wages and improved working conditions. Several factories have closed amid multiple protests in recent weeks. {Reuters}

California governor signs textile recycling bill into law
California Governor Gavin Newsom signed a textile recycling bill to address growing textile waste in the state. Under this newly signed law, brands with global turnover of more than $1 million will need to establish and fund a program to enable the reuse, repair and recycling of clothes and fabric sold in California. Approximately 1.2 million tons of textiles were discarded in California in 2021, and although most of that was reusable or recyclable, only 15% made it back into the market. {Business of Fashion/paywalled}

How Victoria’s Secret revamped its marketing following the push-up bra wars
In “Selling Sexy: Victoria’s Secret and the Unraveling of an American Icon,” authors Lauren Sherman and Chantal Fernandez explore Victoria’s Secret‘s rise and eventual slip, including the company’s marketing revamp following its loss in “the push-up bra wars.” Push-up bras surged in popularity in the mid-1990s, but Victoria’s Secret was late to the party and lacked a strong marketing strategy when compared to that of Wonderbra. Victoria’s Secret switched up its marketing by tapping supermodels to star in its catalogs, such as Claudia Schiffer, who modeled the brand’s $1 million bra on the cover of the 1996 Christmas catalog. {The Wall Street Journal/paywalled}

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Mel Ottenberg designs Re/Done denim collection
Mel Ottenberg, Interview‘s editor in chief, teamed up with Re/Done to create a unisex capsule called Mel by Re/Done. With prices ranging from $175 to $495, the capsule includes the Mel jean in medium blue and light acid wash, a trucker jacket, the Club Mel graphic tee and a selection of upcycled Levi’s 505’s. The Mel jean is inspired by a classic ’80s silhouette, and the accompanying campaign video captures this ’80s energy. Mel by Re/Done is available now here. {Fashionista inbox}

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Source: Fashionista.com