Must Read: Jessica Alba Steps Down as The Honest Company's Chief Creative Officer, Ganni Collaborates With Paloma Elsesser

These are the stories making headlines in fashion on Wednesday.

Jessica Alba steps down as The Honest Company’s chief creative officer
Jessica Alba is stepping down as The Honest Company‘s chief creative officer after founding the beauty and personal care brand in 2011. Alba wants to “shift her creative energy to new endeavors,” WWD reported on Tuesday. She will remain on the company’s board of directors. “When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that,” Alba said in a statement. “Honest has been a true labor of love for me — one that showed me what’s possible when you infuse purpose into business. While there never would have been an easy time to make this decision, I know we have a leadership team in place to advance my founding vision and protect Honest’s reputation as an industry changemaker.” {WWD/paywalled}

Ganni collaborates with Paloma Elsesser
Supermodel Paloma Elsesser teamed up with Ganni to create a capsule collection featuring four dresses and three trousers. During Ganni’s Spring 2024 runway show, Elsesser teased one of the collection’s designs: a two-piece set styled as a transparent, hooded dress silhouette with matching pants. Ranging in price from $185 to $395, the collection will be available on ganni.com and in select stores beginning April 17. See the collection’s campaign images photographed by Marili Andre below. {Fashionista inbox}

The marketing mind behind Rhode’s viral phone case
Rhode‘s Lip Case — an iPhone case molded to fit one of the Hailey Bieber-founded beauty brand’s lip products — has been the talk of the beauty world since it dropped in February. Rhode’s President and Chief Brand Officer Lauren Ratner shared the strategy behind the brand and its launches, and attributed Rhode’s success to both her and founder Hailey Bieber not coming from a beauty background. “We are building Rhode not following a traditional playbook,” Ratner told Vogue. “We are making decisions that are steeped in data and consumer insights, but they are also intuitive without any preconceived notion of what a launch or product should be, so I think that has allowed us to stand apart.” {Vogue Business/paywalled}

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Source: Fashionista.com