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These are the stories making headlines in fashion on Tuesday.
If the U.S. bans TikTok, what’s next for beauty?
If the U.S. TikTok ban goes into effect on Jan. 19, beauty brands and content creators may flock to Meta- and Google-owned apps, but Instagram is already beauty’s top social media platform. India banned TikTok in 2020 and serves as a possible comparison for what could happen in the U.S.: For the top 10 beauty brands in the U.S., the average breakdown of media impact value (MIV) in the second half of 2024 was 43% Instagram, 34% TikTok, 16% YouTube and 1% Facebook compared to India’s 58% Instagram, 26% YouTube and 9% Facebook. There are smaller platforms offering short-form videos that could replace TikTok for beauty brands and creators, such as Lemon8, Triller, Kwai and Likee. {WWD/paywalled}
How long will the luxury slowdown last?
As brands enter 2025 amid a luxury sales slowdown, there are many different scenarios for how and when sales could turn around. Analysts say the best case is that global sales of personal luxury goods rise by 6%, and the worst case is that sales drop 2%. Most analysts forecast around 3% growth year-on-year, but these outcomes depend on consumer confidence in China, Trump’s tariffs and conflict in the Middle East. China will remain a major luxury market in 2025, but the government is working on reinstalling consumer confidence following consumers perceiving a decline in their personal finances. Analysts share a positive outlook for the U.S. luxury market in 2025 and predict a “significant uptick” in luxury sales by the end of the second quarter, but uncertainty surrounding how Trump’s tariffs will impact brands remains. {Vogue Business/paywalled}
Proenza Schouler’s Jack McCollough and Lazaro Hernandez may head to Loewe
With rumors swirling about Jonathan Anderson leaving Loewe for Dior, Puck‘s Lauren Sherman writes that there is also suspicion that Proenza Schouler’s co-founders Jack McCollough and Lazaro Hernandez may be heading to Loewe. Sherman writes that she heard the design duo had met with Sidney Toledano at LVMH to discuss Loewe and that the duo signed a contract with LVMH. Proenza Schouler is also not showing on the New York Fashion Week calendar for February, and an official appointment could be announced by the end of this month. {Puck/paywalled}
Shiseido ends Metaverse projects, implements layoffs
Shiseido shut down its Metaverse and Web3 projects housed under its emerging technology and platforms division in December. This change follows the elimination of leadership roles at Shiseido’s brands including Clé de Peau and the release of its third-quarter 2024 results which showed decreasing sales and operating profits. Shiseido’s Web3 and Metaverse projects included virtual beauty experiences, NFTs and Metaverse collaborations. Glossy reported that Shiseido was unreachable to confirm how many and which positions were affected. {Glossy/paywalled}
Béis and CSB collaborate on travel and activewear capsule
Béis and CSB are teaming up for a collaboration offering travel and sport-ready bags as well as activewear. With an emphasis on “hidden support,” the Béis x CSB activewear collection includes new styles and reimagined best-sellers spanning crop tops, tanks, leggings, shorts and windbreakers. The 2025 Béis Sport collection includes the brand’s Roller in a new cobalt blue shade, as well as the Sport Duffle Backpack and new styles in burgundy, Atlas pink and black colorways. Ranging in price from $58 to $308, some of the Béis Sport collection’s new styles include the Crescent Catchall, the Sport Tote, the Magnetic Water Bottle Sling, the Toiletry Bag and the North-South Backpack. Launching Jan. 15 at 12 p.m. PST (3 p.m. EST), both collections will be available at shopcsb.com and beistravel.com. See some of the collaboration’s offerings below. {Fashionista inbox}
Béis x CSB collection. Photo: Courtesy of CSB
British Fashion Council adopts Copenhagen Fashion Week’s sustainability standards
The British Fashion Council (BFC) and Copenhagen Fashion Week (CPHFW) are joining forces to boost the industry’s sustainability efforts. The BFC is rolling out the Sustainability Requirements framework developed by CPHFW, which will kick off with its 2025 NewGen initiative and build on the program’s existing mandatory criteria. “We are thrilled to align with the Copenhagen Fashion Week Sustainability Requirements across BFC NewGen, this builds on our existing Minimum Standards and reaffirms our commitment to driving positive change across the global fashion industry,” BFC CEO Caroline Rush said in a statement. {Fashionista inbox}
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Source: Fashionista.com
