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Must Read: Hanifa Launches Home Collection, The Downfall of Luxury E-Commerce

Hanifa Home Collection. Photo: Courtesy of Hanifa


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These are the stories making headlines in fashion on Friday. 

Hanifa launches home collection
Hanifa launched a home collection on Thursday, including candle and the Silky Robe. The candle, which retails for $49, is formulated with notes of mandarin, orange blossom, caramel, jasmine sambac, vanilla and sandalwood. The Silky Robe is crafted in a dusty rose color and retails for $89. Both are both available now on hanifa.co. See photos above. {Fashionista inbox}

The downfall of luxury e-commerce
Matchesfashion and Farfetch, both major players in the luxury e-commerce space, have imploded: Matchesfashion was put into administration, Farfetch narrowly avoided bankruptcy after Coupang acquired the company; meanwhile the future of Yoox Net-a-Porter remains unclear. Multibrand luxury e-commerce sites saw customers splurge early on in the pandemic, but now retailers are struggling to stand out and make a profit in the saturated market. “In the end, what cannot stand will fall, and online players need to have lower and more practical ambitions,” Luca Solca, a luxury analyst at Bernstein, told The New York Times. “Matches is bankrupt, Farfetch spent money like there was no tomorrow on debatable acquisitions and Net-a-Porter is obsolete. Any dreams of becoming an Uber for luxury distribution has turned into a nightmare and has proved impossible to realize.” {The New York Times/paywalled}

The art of a buzzy Skims campaign
Kim Kardashian‘s Skims is known for its figure-hugging shapewear and its celebrity-studded campaigns, the latest of which features Alex Cooper, the host of the “Call Her Daddy” podcast.” By booking buzz-worthy celebrities and influencers for its campaigns, Skims is cementing its own status within pop culture. {Yahoo}

Why women are increasingly leaving retail CEO positions
A number of high-profile women leaders have recently left their jobs, such as Helena Helmersson from H&M, Rosalind Brewer from Walgreens and Susan Wojcicki from YouTube. Women are leaving companies at the highest rates seen in years, new research from LeanIn.com and McKinsey found. Modern Retail spoke with multiple female retail executives on why women are leaving their roles and how businesses can build up more diverse leadership talent. “Amongst women executives I know, there’s a sense that the opportunities we get are in difficult situations,” Jane Park, former CEO of Julep cosmetics, told Modern Retail. “And at the first sign of something not going according to plan, there’s a lot less patience or second chances.” {Modern Retail}

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Source: Fashionista.com

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