Plus, beauty editors jump into the fray over botox marketing via Instagram.
These are the stories making headlines in fashion on Monday.
Calvin Klein responds to backlash over its controversial campaign video featuring Bella Hadid and Lil Miquela
After a campaign video featuring Bella Hadid and Lil Miquela kissing received backlash for what some considered queerbaiting, Calvin Klein released a statement on Twitter, saying, “As a company with a longstanding history of advocating for LGBTQ+ rights, it was certainly not our intention to misrepresent the LGBTQ+ community. We sincerely regret any offense we caused.” {Twitter}
Calvin Klein has a plan to increase sales without a high-profile designer
Speaking of Calvin Klein, in the wake of Raf Simons‘s exit from the brand in 2018, the brand is launching a new marketing group called InCKubator that aims to create a “halo effect” to reverse disappointing sales. The group will churn out four to six initiatives each year to entice specific types of customers, which will include content, experiences, retail spaces and collaborations outside of the company. Most initiatives will produce apparel for sale that will exist under a new Calvin Klein label that will be announced in September. {Business of Fashion}
Competitors in the botox market are using Instagram to stake their territories
With the launch of Evolus Inc.’s Jeuveau, Allergan’s Botox has a competitor in the anti-wrinkle market for the first time in 10 years, and both are using Instagram to make their case for their product. While Evolus Inc. is attempting to curry favor with doctors with lavish trips, Allergan is looking toward influencers and beauty editors to maintain its edge on the market. But using Instagram to advertise botox isn’t without its risks. “People need to be very educated about getting [anti-wrinkle injections] done and should not take it lightly,” New York dermatologist Dr. Shereene Idriss told Business of Fashion. “[Influencers who are not doctors] are talking about it almost like it’s a haircut. Not everybody is a good candidate.” {Business of Fashion}
The CFDA’s decision to shorten the NYFW calendar faces criticism
Gary Wassner, CEO of Hilldun Corp. and advisory board member of the Council of Fashion Designers of America, says he believes the council’s decision to shorten the New York Fashion Week calendar is the “wrong approach.” He argues that it limits inclusivity and discourages diversity of brands, saying, “It doesn’t address the issues of the fashion designers of America. It addresses the issues of a small group of already well-established brands, the traditional fashion media and global retail buyers, who no longer have a monopoly on the fate of these brands anyway.” {WWD}
Men are an emerging opportunity in the beauty industry
In an effort to find and harness new opportunities for growth, the beauty industry is turning toward the personal-care market for men, which is expected to hit $166 billion in 2022. The male skin-care product market alone is valued at $122 million, and saw a more than 7% rise in sales last year. But recent data indicates the younger generation of beauty consumers prefer a non-binary approach from the industry, with nearly 40% of adults ages 18-22 showing interest in gender-neutral products. {CNBC}
A first look at Rihanna’s LVMH-backed luxury line, Fenty
For the first digital issue of The New York Times‘ T Magazine, Rihanna gives an exclusive first look into Fenty, the luxury brand she’s launching in partnership with LVMH. The items from the line that were featured in the profile range in price from $420 to $1,100 and include sunglasses, leather shoes, dresses, jackets and a pair of trousers. In the interview, Rihanna discussed how being Black, young and a woman play a role in her position at Fenty. “Those factors do come into play, but I will not apologize for them, and I will not back down from being a woman, from being black, from having an opinion. I’m running a company and that’s exactly what I came here to do,” Rihanna said. On Monday, the singer-turned-mogul released a campaign video for the line, shown below, which will roll out online on May 29. {T Magazine}
Jacquemus to stage a coed show in Provence for Spring 2020
In an exclusive interview with WWD, Simon Porte Jacquemus revealed his plans to stage his label’s first joint men’s and women’s show on June 24. The show, which will mark the brand’s 10th anniversary, will be held at an undisclosed location in Provence, where the designer was born — a ways away from Paris, where his brand has newly set up shop. “I started at 19, I’m 29 now. How do I feel? Pretty good. It’s weird. It’s a lot of things. But I think this is going to be a new start for us, not just because of the anniversary, but because of the move [to Paris],” he said. {WWD}
Source: Fashionista.com
Be First to Comment