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TikTok Is Going to Absolutely Love Prada's Bow-Heavy Fall 2024 Collection

Wait until TikTok gets ahold of Prada’s Fall 2024 collection. 

Miuccia Prada and Raf Simons aren’t typically looped in on conversations about trends, especially viral ones. They’re both creatives working in what’s perceived to be a completely different echelon — with their own references, approaches to design and aesthetic languages. It’s what makes their partnership so intriguing: two thought-leaders, each at the top of their game, coming together to propose some new ideas about fashion. And over the past four years, they’ve been able to do identify certain silhouettes and motifs that speak to their shared vision, elaborating on them season after season. 

In quite the twist, though, Mrs. Prada and Simons’ riff on straight-fit knee-length dresses, oversized menswear-fit blazers and midi pencil skirts for Fall 2024 involves… bows. As in, the emblem of the inescapable coquette trend that’s gone beyond TikTok feeds to take over everything from fashion to beauty to home to food.

Much ink has been spilled about our collective obsession with all things coquette, from explaining what it is to analyzing what it says about our culture and the way we express womanhood. I’ll spare you that now. But it’s really interesting to see Prada embrace such an obvious (and zeitgeist-y) symbol of femininity — typically, its interpretation is more subversive and challenging. (Miu Miu is generally seen as Mrs. Prada’s outlet for the more overt expressions, though they’re no less clever.) 

It’s not just a passing flourish or a styled tie: There’s a deliberate emphasis on bows of all kinds, starting with the opening look (a black dress covered in black ribbons, which is then reiterated in baby pink and royal purple later on in the collection) and continuing with belts on skirts (much more slim, sporty and casual) and a brooch on a grey sweater (sparkly and embellished). 

In an Instagram post sharing the runway film, the brand wrote simply that the Fall 2024 collection “embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories. There is a romance, with the past.” 

There’s certainly a nostalgia (not in the TikTok-trend sense) to Mrs. Prada and Simons’ output, in the way they strip back looks so they don’t feel overworked or overstyled and in the clean lines they draw on the body. The fixation on bows fits into this, a sort of reclaiming of how we express femininity and a new entry into what they represent. (Though, I’m not going to lie: I’m having fun imagining a meeting where someone has to explain to Mrs. Prada and Simons what “coquette” means in 2024.)

See every single look of Prada’s Fall 2024 collection below.

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

Prada Fall 2024. Photo: Launchmetrics Spotlight

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Source: Fashionista.com

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