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Must Read: Adidas Is Selling Its Yeezy Inventory, The Miu Miu Moment Is Driving Prada Group Sales

Photo: Scott Olson/Getty Images

These are the stories making headlines in fashion on Friday.

Adidas is selling its Yeezy inventory
At the sportswear brand’s annual meeting Thursday, Adidas confirmed that rather than destroying remaining Yeezy merchandise, it will sell it. The announcement comes nearly six months after Adidas terminated its partnership with Ye, the rapper formerly known as Kanye West, after he made a series of remarks rooted in white supremacy and antisemitism. Where and how the unsold merchandise (which reportedly holds a market value of $1.3 billion) will be sold still remains a question, though a portion of the proceeds will go to a currently undisclosed charity. Also included in the annual meeting was the news that an independent investigation into Ye’s alleged workplace misconduct found the claims were unsubstantiated. Adidas CEO Bjørn Gulden said, “The allegations are not accurate, the [legal] proceeds are still in the early stages and we will defend ourselves against these accusations.” {Business of Fashion/paywalled}

The trendiness of Miu Miu is driving sales for Prada Group
After a strong year of campaigns and runway collections from Miu Miu, Prada Group sales grew 22% in Asia during the first quarter. Sales in America increased by 5% while sales in Europe grew 28% year-on-year. The increase in sales came during CEO Andrea Guerra’s first quarter in the role since taking over in December 2022. On a company call, Guerra said, “The number of people crossing the door, converting to Miu Miu and coming back after one to three months and repurchasing Miu Miu are important signs for our future.” {Vogue Business/paywalled}

How consumers became obsessed with fashion collaborations
With partnerships between fast-fashion retailers like H&M with luxury fashion brands such as Balmain, Maison Margiela and, most recently, Mugler gaining increasing popularity, Jessica Testa explores how shoppers became so obsessed with these collaborations for The New York Times. When Karl Lagerfeld was the first designer to collaborate with H&M in 2004, he signaled to other designers that mixing “high” and “low” was okay, and that they could do the same. Ultimately, the ability to recieve mass validation and give more people access to luxury designs seems to be the appeal for many designers. After his collaboration with H&M under Balmain, Olivier Rousteing said, “When [the fashion industry] saw that the clients responded in such a humongous way, I think people started to realize that it was just not fireworks. My clothes, my vision, works.” Similarly, Casey Cadwallader of Mugler said of his H&M collection, “The more people that the work can reach and make happy, the happier I am.” {The New York Times}

More retailers are charging customers return shipping fees
Based on a survey of around 200 companies by logistics company Narvar, 41% of retailers charged for returns shipping in 2022 compared to 33% the year prior. Popular stores like Neiman Marcus, Anthropologie, Uniqlo and more have started charging returns fees up to $10. The reported reasons for these charges include the costs of “recieving, repacking and cataloging returned goods,” per a previous Insider report. {Business Insider}

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