Jamie Haller: a Cult-Favorite Los Angeles Line of Understated Basics and Italian-Made Shoes

Photos&colon; Courtesy of Jamie Haller

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Jamie Haller
Headquarters: Los Angeles, CA
E-commerce: shop-jamiehaller.com
Social Media: Instagram

What: A contemporary designer womenswear brand selling casual, thoughtfully designed, understated shoes, denim and wardrobe staples via small retailers and its own online shop.

Price range: $198-$985 for apparel and $395-$698 for shoes.

Designer/founder: Jamie Haller is a 25-year veteran in the Los Angeles fashion landscape, including 11 years as creative director of NSF. Haller is also a historic home restorer, an interior designer and now a shoe and apparel designer.

Origin Story: After many years spent designing for other companies, Haller launched her namesake brand amidst the uncertainty of 2020, beginning with a goal to perfect the understated everyday flat, despite having no experience in the footwear category. Each piece is carefully handcrafted in Italy, using Sacchetto construction to create a soft and glove-like fit. The shoes quickly garnered a cult-like following and have been spotted on the likes of Emily Ratajkowski and Mandy Moore. In fall of 2024, she went “back to her roots” in the industry and expanded the line with a collection of elevated wardrobe staples including made-in-L.A. denim — based largely on what she felt she needed in her own wardrobe and couldn’t find elsewhere. “The line’s really personal in that it’s a pretty accurate reflection of my personal style and taste,” she says. (Read more here.)