Photo: Courtesy of Huha
Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.
Huha
Headquarters: Vancouver, Canada
E-commerce: hu-ha.com
Social Media: Instagram
What: A functional, comfortable intimates label using zinc-oxide-infused linings on all products to combat bacteria in intimate areas.
Price Range: $24-$48
Founder: Alexa Suter
Photo: Courtesy of Huha
Origin Story: Alexa Suter launched Huha after realizing she was suffering from a string of recurring UTIs because of her synthetic underwear. With a mission to create truly breathable, better-for-you underwear that cares for your most intimate parts, Huha offers comfortable, “better-than-cotton,” easy-wearing designs in sizes 2XS-3XL. They feature a seam-free gusset infused with soothing, antimicrobial zinc oxide.
Stockists: Well.ca, Public Mercantile and other local boutiques
Hero Products: High Rise Thong ($24), Tata Bralette ($37)
PR Representation: SOS (Sydney on the Scene)
How to get in touch: huha@sydneyschiff.com (PR/business), wholesale@hu-ha.com (wholesale), careers@hu-ha.com (jobs/internships)
Want your brand featured? Hit the link below.
Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
Source: Fashionista.com
