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As Los Angeles faces a windstorm with gusts up to 100mph, multiple wildfires have broken out across the east and west sides of L.A. county, making this one of the most destructive firestorms in the county’s history. At least five people have died and more than 2,000 buildings have been destroyed or damaged, the L.A. Times reports.
The Palisades Fire is currently the largest wildfire, with approximately 17,234 acres burned and zero percent containment, and the Eaton, Sunset, Hurst and Lidia fires are continuing to burn. As the nation grapples with how to provide much-needed assistance to those impacted by the fires, brands are also stepping in to do their part. Given that L.A. is the home of many major fashion and beauty players, this crisis is personal for those in both industries. A number of companies and brand founders have taken to social media to express their support for those affected by the wildfires, offer resources and take action to help provide aid.
Ahead, we’ve rounded up a running list of how fashion and beauty brands are supporting those affected by the L.A. wildfires through donations, calls to action and more.
Bubble
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Skin-care brand Bubble shared that it is donating thousands of products to those affected by the fires. The brand is also making an immediate donation to the Los Angeles Fire Department Foundation.
Collina Strada
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Collina Strada posted on Instagram on Thursday that it will be donating clothing and supporting clothing drives for those impacted by the wildfires. In the brand’s post, it shared evacuation resources and safety information while also calling upon its followers to assist in any way they can. “If you have the means, I encourage you to join me in contributing to relief efforts—whether through donations, fostering an animal, volunteering or simply spreading awareness,” the brand wrote on Instagram.
Colourpop
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Colourpop is donating products to local organizations serving those affected by the wildfires “as a small way to provide comfort and restore a sense of normalcy to those affected,” the brand shared on Instagram on Wednesday. The beauty brand asks those involved with local organizations looking for goods for donations to contact the team directly at social@colourpop.com.
Dolce Glow
Starting Thursday, Jan. 9, Dolce Glow is collecting donations at its office to support first responders. The brand is asking for donations of blankets, sealed/non-perishable snacks/food, water, Gatorade/electrolytes packs, tooth brushes, toothpaste, toiletries, baby wipes and body/cleansing wipes to be delivered to 1621 First St., Unit 5, San Fernando, CA 91340.
The brand also shared videos on its Instagram story of its team delivering donations on Wednesday night. “Our hearts are heavy as we witness the devastation caused by the fires,” Dolce Glow shared on Instagram stories. “We are sending our love and prayers to the families affected, to the incredible first responders working tirelessly day and night and to the entire community. Your strength and resilience inspire us, and we are beyond grateful.”
Fara Homidi Beauty
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Fara Homidi Beauty will donate 15% of its January sales from farahomidi.com to the California Community Foundation Wildfire Recovery Fund.
G&B Digital Management
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G&B Digital Management is organizing a donation drive on Thursday, Jan. 9 to provide critical supplies for those impacted and will be focusing its efforts on Koreatown YMCA and Anderson Munger Family YMCA. The company is asking for donations of food, water, blankets, clean clothing, masks, basic hygiene products and emergency supplies.
Donations can be sent to Kyle Hjelmeseth, G&B Digital Management, Inc. at 5410 Wilshire Boulevard, Suite 900 in Los Angeles, CA 90036. Drop-off hours are from 7:30 a.m. to 3 p.m. G&B Digital Management will continue to accept and deliver supplies in the days ahead.
For those looking to provide resources or help distribute donations, DM or email the company directly at @gnbinfluence, @kylehjelmeseth and kyle@gb-dm.com.
G&B Digital Management also provided resources for further donations, shelter locations, recommendations for what to pack for those evacuating, emergency contact information and up-to-date information.
LoveShackFancy
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On Wednesday, LoveShackFancy posted a fundraiser to Instagram to raise money in support of the L.A. Fire Department. As of Thursday morning, the brand has raised more than $45,000. To support the fundraiser, visit LoveShackFancy’s Instagram or donate directly to the LAFD here.
Madhappy
The Madhappy Foundation is accepting donation requests from those displaced by the L.A. fires. Visit here to request apparel donations.
Madhappy also shared resources for evacuation and animal shelters on its Instagram story. “Our hearts are with all the people affected by these fires throughout our city,” Madhappy shared via Instagram stories. “Thank you to the first responders and firefighters working around the clock to contain them. Los Angeles is at its best when we come together.”
Rhode
Hailey Bieber’s beauty brand Rhode took to Instagram stories on Wednesday to share that Rhode Futures Foundation is supporting local organizations working on the frontlines and “helping to ensure that our community gets the support it needs immediately and in the long-term.” The organizations it is supporting include the LAFD Foundation, Baby2Baby, California Community Foundation and Pasadena Community Foundation.
Rōz
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Rōz is donating 10% of its January sales to the California Community Foundation – Wildfire Recovery Fund and working to supply essentials to local evacuation shelters such as the Dream Center. For those who have been impacted by the fires or left their homes in a rush, the brand asked them to reach out to hello@rozhair.com to provide hair-care essentials.
The hair-care brand shared links to organizations for its community to support, including the California Community Foundation – Wildfire Recovery Fund, American Red Cross / Wildfire Relief, California Fire Foundation and World Central Kitchen. It also provided locations of local shelters for those affected: The Dream Center, Westwood Recreation Shelters, El Camino Real Charter High School, All Saints Church and Pasadena Convention Center.
Stoney Clover Lane
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Stoney Clover Lane announced on Wednesday that it is compiling bags to support those who may have lost everything in the L.A. wildfires. It called upon brands who are able to donate 250+ units of essentials, clothing, makeup, skin care or other products and asked them to reach out directly over Instagram DM or by email at press@stoneycloverlane.com.
Tarte
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From Jan. 8 through Jan. 11, Tarte is donating 100% of its net proceeds from all tarte.com sales to World Central Kitchen to support wildfire relief efforts.
Tower 28
On Wednesday, Tower 28 took to Instagram stories to share resources for evacuation shelters, including Westwood Recreation Center, El Camino Real Charter High School and Pasadena Civic Center. It also shared additional resources to remain updated on the fires, such as @calfire and @ktla5news on Instagram.
Tower 28’s founder Amy Liu also posted on Instagram stories that she is pulling together brands for a community gifting suite next week to support those affected by the fires. So far, Osea, Everlane, American Vintage Official and Tower 28 will participate. For those interested in helping, reach out to Liu on Instagram at @amyliu_t28.
“Our hearts are with everyone impacted by the fires in Los Angeles,” Tower 28 shared via Instagram stories. “As a brand born and raised here, with team members in this city we call home, we are deeply saddened to see our community facing this situation. We’re immensely grateful to our firefighters and first responders for their bravery.”
Source: Fashionista.com
