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Hey, Quick Question: Why Are There So Many Phones in Lookbooks Nowadays?

Welcome to our column, “Hey, Quick Question,” where we investigate seemingly random happenings in the fashion and beauty industries.

We can’t be the only ones that have noticed how models have looked a bit… distracted on certain runways and in recent lookbooks recently. For some reason, it seems that they just can’t seem to put down their phones.  

Back in February, at its Fall 2023 show, Courrèges sent some models down the runway tapping away on their phones, barely looking up from their screens as they made their way down the catwalk. A few months later, Balenciaga‘s Pre-Fall 2023 lookbook had models posing in fitting rooms, captured as if they were taking selfies of their looks. The same happened at Coach for Winter 2024

It’s a tongue-in-cheek choice, and one that also feels particularly early pandemic, a time when brands were scrambling to find new ways to photograph product as full-blown photo shoots became impossible. Of course, there’s a long history of designers incorporating technology into their collection debuts, either as stunts or accessories. (Alexander McQueen Spring 1999 is an obvious example, but more recently, Balenciaga sent smashed phones as invitations for Fall 2022.) But the trend is also notably meta: Go to any fashion show nowadays, and you’ll have at least one phone screen in your line of sight — and your runway shot. 

Cloaked as a something simple and cool, the familiar gadget on recent runways and in lookbooks inadvertently poses questions about creation and consumption: What role should phones play in the making of one’s image and fashion choices?

Scroll down to see the cell phone and selfie trend as it has appeared in recent collections, lookbooks and runway shows.

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Balenciaga Pre-Fall 2023. Photo: Launchmetrics Spotlight

Courrèges Fall 2023. Photo: Launchmetrics Spotlight

Courrèges Fall 2023. Photo: Launchmetrics Spotlight

Courrèges Fall 2023. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

Coach Winter 2024. Photo: Launchmetrics Spotlight

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Source: Fashionista.com

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