Photo: Courtesy of Enaura
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Enaura
Headquarters: New York, NY
E-commerce: enaura.com
Social Media: Instagram
What: A bespoke bridal brand rooted in traditional Indian artisanal techniques via hand-beading and embroidery detailing
Price Range: starting at $3,500
Founders: Sohil & Nayha Mistry
Origin Story: Founded in 2013, Enaura is based in the heart of NYC’s Garment District and inspired by Indian heritage. The brand upholds ancient embroidery techniques with each gown being expertly constructed by artisanal crafters. Design techniques include “zardosi” and “tambour,” which were used to clothe Indian kings and queens and have been passed down across generations and remain in practice today. With each collection, the brand blends modern silhouettes with nostalgic designs inspired by the art and history of textiles, detailed textures of flora and old-world architecture, resulting in understated yet tasteful gowns.
Hero Products: Chardonnay ($3,656+), Florence ($6,937+), Juliette ($5,279+)
Stockists: Texas – Neiman Marcus Bridal Salon; New York — Kleinfeld Bridal, Bergdorf Goodman Bridal Salon; and other bridal boutiques nationwide and abroad
PR Representation: In-house
How to get in touch: tara@enaurabridal.com
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Source: Fashionista.com
