Ready, set…exhale. Though Black Friday and Cyber Monday have yet to arrive, I’m determined to get through it all in one piece. In other words, I want to avoid throwing all caution to the wind because the last thing I need this holiday season is a negative balance. It’s never too early to start manifesting luck, and markdowns, right? Gifting is a top priority—specifically for the black women in my life—and this year, I want to invest in Black-owned beauty brands and more that are made for and by us. Sure, our spending power is undoubtedly the strongest, but if “Black girl magic” is real, perhaps the presents we get this year should celebrate that undisputed and widespread fact.
And what better way to up the ante than by supporting small businesses made for and by women of color? We love shopping for more established brands in both beauty (SheaMoisture, Carol’s Daughter) and fashion (Pyer Moss, Omondi). At the same time, they are others who have been around just as long, but are overlooked, as well as newbies who are worth the hype. Whichever direction you choose, there are plenty of unique and creative finds waiting.
With that being said, if your goal is to steer clear of those routinely boring gift ideas, consider adding any of these melanin-powered finds to your shopping list. From a reimagined Daria pin to a handmade Assata Shakur-inspired journal, the options are affordable and just waiting to be Instagrammed. In the immortal words of Congresswoman Maxine Waters, reclaim your time, ahead.
Coloring Pins Zaria Keychain
An iconic character reimagined as a Black woman.
$11 at Coloring Pins
Arielle Simone Assata Shakur Journal
Jot down your 2019 goals into this handmade journal, inspired by the iconic activist Assata Shakur.
$40 at Arielle Simone
Uoma Beauty BROW-FRO
The world’s first “Afropolitan” brand is one of our current favorite and the latest drop includes this cleverly-named brow tool, complete with a shaping pencil, highlighter and spoolie brush.
$26 at Ulta
Love, Vera Halle Three-Piece Lace & Mesh Set
I am head-over-heels obsessed with this Black-owned lingerie brand that creates quality garments and utilizes Black models, Black makeup, and Black photographers to showcase them.
$34.99 at Love, Vera
Boutique de Bandeaux Headband
These adorable accessories were made with voluminous curls in mind.
$32 at Boutique de Bandeaux
Cocotique Beauty Box
A monthly box of curated black-girl-approved products for hair and skin.
$25 – $228 at Cocotique
Don’t Sleep Interiors Nina Simone Pillow
The dose of black girl magic your living room needs.
$39 at Don’t Sleep Interiors
My Filibo Turbanista Set
Match your actual headwrap with a set of these adorable pins on your jacket.
$10 at My Filibo
Goodnight Darling Co. Starter Set
Upgrade your self-care sesh with this black-owned bundle.
$75 at Goodnight Darling Co.
Kashmir.VIII ‘You Can’t Hang’ Clutch
If you’re obsessed with Poetic Justice (and Regina King) as much as us, this clutch is a must-have.
$43 at Kashmir.VIII
This classic hair accessory is lined with a removable stretch silk charmeuse that won’t leave you with frizzy strands.
$64 at Layd.Life
Beauty Bakerie ‘Versailles’ Lip Whip
This is the best-selling shade from the cruelty-free (and black-owned) brand’s crazy popular Lip Whip collection.
$14 at Beauty Bakerie
Lit Brooklyn ‘Beau’ Candle
The name says it all: It’s lit, y’all!
$14 at Lit Brooklyn
Christian Omeshun ‘Dana’ Ruffle Top
A fashion-forward top made with curves in mind.
$65 at Christian Omeshun
Gold Label Cosmetics ‘Dark Children’ Lipstick
The gold standard for richly pigmented, longwear lip color.
$14 at Gold Label Cosmetics
Siwatu Jewelry Brass Nefertiti Pendant
Embrace your inner queen with a pendant of the legendary Nefertiti.
$38 at Siwatu Jewelry
Grace Eleyae Slap Cap
The satin lining inside these beanies are a godsend for textured hair.
$24 at Grace Eleyae
Tees in the Trap Maxine Waters Pin
Reclaim. Your. Time.
$12 at Tees in the Trap
Wood You Wear ‘Don’t Touch My Hair’ Pin
They could always use the reminder.
$6.90 at Wood You Wear
The Crayon Case Honor Roll Highlighter
The brainchild of Wuzzam Supa, otherwise known as “SupaCent” on Instagram, is a childhood-inspired collection of easy-to-use makeup tools for novices.
$18 at The Crayon Case
LuvScrub Mesh Body Exfoliator
This one-of-a-kind body loofah is made with a breathable fabric that stretches to reach your back and is the color of “royalty, nobility and luxury.”
$18 at LuvScrub
Ayele & Co. Sunflower Sweets Serum
Check out the incredible before-and-after customer photos on Bahi’s Twitter page to see its hero product at work.
$22+ at Ayele & Co.
Nubian Skin Bodysuit
Nude lingerie that actually matches a variety of brown skin tones.
$67.50 at Nubian Skin
Rachel Stewart Najee Earrings
Don’t sleep on this brand’s beautiful jewelry. We can’t keep our eyes off these earrings.
$36 at Rachel Stewart Jewelry
Tatiana Camice ‘Marigold’ Print
Nothing but beautiful Black women to be found on these art pieces.
$35+ at Tatiana Camice
The Wrap Life Fawohodie Wrap
Shield your strands from the winter cold with a stylish head wrap.
$52 at The Wrap Life
Juvia’s Place The Zulu Palette
You’ll fall in love with these vibrant shades and the pretty packaging they come in.
$12 at Juvia’s Place
Foxie Cosmetics Jellyfish (The Ultimate Healer) Bath Salts
We’ve been fans of this small-batch Nashville-based vegan brand for years and the bath products are simply undefeated.
$13.50 at Foxie Cosmetics
Mented Cosmetics Holiday Red Matte Lipstick Trio
This black-owned brand is the authority when it comes to lipstick for women of color, which guarantees any of these to be a color-match for the receiver.
$50 at Mented Cosmetics
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.