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Brown Is The New Black: Shop Fall 2024's Hottest Color

Nothing screams fall quite like a rich, warm chocolate brown. It’s a seasonal staple, reminiscent of warm mugs of coffee and, of course, steaming hot chocolate.

The color, alongside other rich alternatives to black, like burgundy and navy, has been embraced almost unanimously by designers over the last few seasons. Between Fall 2023 and Spring 2025, labels like Coach, JW Anderson, Brandon Maxwell, Bottega Veneta, Miu Miu and Chloé have helped make chocolate brown the neutral star of the season. 

Unlike some runway trends, it’s also easily adaptable to everyday dressing, perfect for all occasions from Thanksgiving dinner to chilly dog walks and nights out with the girls. On digital shopping platform LTK, searches for chocolate brown have increased by 1,000% overall in the past 90 days. The classic, versatile color is also universally chic across categories, from shoes to bags to outerwear, though it has seen its sharpest increase in the dress category: Searches for chocolate-brown dresses, specifically, have increased by 960% in the past week alone, per LTK.

From dresses to knits to jackets to accessories, we’ve rounded up our favorite chocolate-brown pieces that are sure to stay in your wardrobe for years to come. Shop our semi-sweet seasonal picks below.

Pari Passu Ponte Debi Blazer, $398, available here

Grover NYC Baldwin Unisex Messenger Bag, $120, available here

Mozhdeh Matin Cargo Pants, $775, available here

Jaaf Pleated Midi Skirt, $480, available here

Tony Bianco Sheba Cognac, $300, available here

Dynamite Belted Wool Coat, $170, available here

Diarrablu Wrap Cape, $275, available here

Aje. Modernist Cocoon Midi Dress, $525, available here

Nili Lotan March Cashmere Cardigan, $650, available here

Naked Wardrobe The Denim Wide Leg Pants, $148 $59, available here

Rumored Weekender Quarter Zip, $98 $74, available here

Source Unknown Lambskin Leather Flight Jacket, $1,350, available here

Theo Ersa Bouffant Sleeve V-Neck Pullover, $245, available here

Ser.O.Ya Aria Vegan Leather Mini Dress, $268, available here

Frankie4 Coco Chestnut, $198, available here

Tanya Taylor Suede Hudson Skirt, $795, available here

Retrofête Jewel Fur Jacket, $2,198, available here

Charo Ruiz Minerva Long Dress, $755, available here

Naked Wardrobe Smooth Turtleneck Top, $58, available here

Ripley Rader Chestnut Vegan Leather Straight Leg Pant, $220, available here

Dolce Vita Notice Sneakers, $139, available here

Cult Gaia Adel Knit Cardigan, $478, available here

Grey Bandit Eloise Coat, $98, available here

Joe’s Jeans The Mia Corduroy Pants, $198, available here

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Source: Fashionista.com