Brooklinen Has Entered the Fancy Laundry Product Arena

Known for its premium sheets, the brand just launched a line of plant-based products with which to wash them.

Brooklinen isn’t just making internet-favorite sheets and cozy robes anymore. On Tuesday, the brand debuts its first laundry products, including detergent, a bleach alternative, a fabric softener, a fabric refresher, a stain remover and wool dyer balls.

Each product, Brooklinen says, is cruelty-free, made with plant-based and biodegradable ingredients and doesn’t contain any petroleum, artificial dyes, parabens, phthalates or phosphates. Packaging for each item is either recyclable or compostable. Plus, formulas are hypoallergenic, and there are fragrance-free options for those with extra sensitive skin and noses. The two signature scents contain “fabric-safe essential oils and fragrance oils” — Dream Clean has notes of citrus, vanilla and amber; while Herbal Clean has notes of white lavender, sandalwood and shea blossom.

Brooklinen got popular for selling premium sheets at an accessible price point compared to competitors, via its direct-to-consumer business model. Laundry is its latest expansion outside of bedding, giving fanatic customers another way to entrench their home in the Brooklinen product ecosystem. Plus, if you’re heartbroken by The Laundress’s recent recalls, this may be a good alternative resource for nice-smelling, quality laundry products.

Scroll down to shop the new items, which range from $9 for stain remover to $88 for a full bundle.

Brooklinen Essential Detergent (Fragrance-Free), $22, available here.

Brooklinen Essential Detergent (Dream Clean), $22, available here.

Brooklinen Essential Detergent (Herbal Clean), $22, available here.

Brooklinen Wool Dryer Balls, $15, available here.

Brooklinen Stain Remover, $9, available here.

Brooklinen Fabric Refresher Spray, $19, available here.

Brooklinen Complete Clean Bundle (with Herbal Clean), $88, available here.

Brooklinen Complete Clean Bundle (with Dream Clean), $88, available here.

Brooklinen Complete Clean Bundle (with Fragrance-Free), $88, available here.

Brooklinen Fabric Softener, $19, available here.

Brooklinen Oxygen Bleach Alternative, $19, available here.