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12 Under-$40 Beauty Gifts Gen Alpha Will Love

We know it’s hard to find the right gifts for your loved ones, so we’ve compiled a ton of fashion and beauty-focused gift guides tailored to a range of interests and budgets. Check out our latest below and find more right here.

Gen Alpha has officially grabbed the beauty world’s attention. By now, we’ve all seen the headlines about “Sephora kids” and TikTok tweens stocking their beginner beauty stashes with high-end creams and serums that soon become skin-care smoothies (a.k.a. mixing multiple skin-care products into personalized concoctions). Though the beauty market may be overflowing with anti-aging products and strong active ingredients, scoring a Gen Alpha-approved beauty gift doesn’t have to be a struggle — or pose the potential for damage to their skin.

Given that the oldest Gen Alpha is about 14 years old (and thus not exactly in need of retinoids just yet), we’ve curated a list of hydration-first and widely-applicable skin-care and makeup products sure to impress the newest class of beauty influencers. From skin-care sets offering a full giftable routine, to lip care decorated with key chains, to salted caramel-scented hand sanitizer, there’s a treat for every Gen Alpha in your life.

Below, we’ve rounded up 12 beauty gifts — all under $40 — that are likely to line the top of any Gen Alpha’s wishlist.

Bubble Winter Warm-Up 3-Step Hydrating Routine, $34, available here

Byoma Hydrating Trio Set, $25, available here

Evereden Steer Clear Balancing Cleanser, $19, available here 

Florence by Mills Swimming Under the Eyes Brightening Gel Pads, $36, available here

Kaja Jelly Charm Glazed Lip Stain + Blush, $25, available here

Yawn Lip Gloss Duo, $18, available here

Sol de Janeiro Cheirosa Perfume Mist Set, $34, available here

Starface Hydro-Stars + Big Yellow, $15, available here

Tangle Teezer The Ultimate Detangler, $16, available here

Tonymoly Squishmallows Patty’s Hand Cream & Lip Gloss Set, $14, available here

Topicals Slick Salve Glossy Lip Balm, $16, available here

Touchland Power Mist Hydrating Hand Sanitizer in Salted Caramel, $10, available here

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Source: Fashionista.com