About Us: WWAKE is an award-winning fine jewelry brand in Brooklyn, New York. Founded in 2013, our brand is rooted in transparency. We use artistic design to drive meaningful change with the communities at the source of our materials. We believe that our jewelry is the connection between you, the earth, and every hand in between.
Role Overview: As WWAKE’s Brand Marketing Manager, you will spearhead the development of our brand’s creative vision and market strategy. This role involves close collaboration with the founder and E-Comm teams to ensure a unified brand experience across all platforms. You will oversee content production, enhance digital engagement, and conduct in-person activations to increase brand awareness. Your focus will be on tightening our brand’s image, building community engagement, and ensuring consistent messaging that aligns with WWAKE’s big-picture vision. This position requires creativity, strategic insight, organization, and strong leadership skills to propel our brand forward in the competitive jewelry market.
Role and Responsibilities:
● Brand Awareness and Activations:
○ Work with the founder to create a brand awareness strategy with defined content pillars and brand reassurance. Bring the plan to life through social media, paid media, and other community engagements.
○ Oversee the implementation schedule, coordinating closely with internal teams and external collaborators like talents, suppliers, clients, and the press.
○ Manage and coordinate all details of brand activations for special projects and critical events, ensuring alignment with the communication calendar and budget.
○ Work with the founder to develop, implement, and continually update training tools for sales teams, focusing on deepening their understanding of the brand’s ethos, collections, visual merchandising strategies, wholesale operations, and VIP client management. These tools support the brand’s vision and enhance its market position.
● Communications Strategy:
○ Oversee the company marketing calendar, ensuring key sector and brand events are included and aligned with marketing budgets.
○ Work with the founder to plan content strategy to support the marketing calendar and budget above.
○ Manage project deliverables for all creative assets, printed and digital, required for each marketing launch. This includes collaborating with the founder on creative direction, WWAKE’s web team, graphic designers, photographers, content creators, and other relevant collaborators.
○ Facilitate cross-functional collaboration by maintaining open lines of communication with all relevant teams to ensure marketing strategies are effectively aligned and executed.
○ Establish and maintain a robust digital platform to centralize and distribute training materials. This ensures easy access and systematic organization, supporting the brand’s vision by enhancing knowledge sharing and operational efficiency.
● Reporting, Planning, and Budget Management:
○ Report on performance of marketing projects highlighting KPIs
○ Manage forecast planning for content production and marketing projects, ensuring resources are used efficiently.
○ Monitor and manage the marketing budget, ensuring fiscal responsibility and reporting on financial outcomes.
Skills and Qualifications:
● Possesses an entrepreneurial spirit and is willing to be hands-on with a passion for growing small business.
● Takes initiative in strategic dialogues with leadership to define and support creative ideas that drive high sales goals.
● Strong leader with exceptional communication skills and ability to guide and motivate internal teams and external partners.
● 3-5 years of experience in a related role, managing multiple projects with attention to deadlines and budgets.
● Holds a Bachelor’s degree.
● Proficient in planning and executing brand strategy and managing budgets.
● Experienced with DTC brand strategies and understands how to optimize marketing efforts to support sales goals.
● Skilled in tracking marketing KPIs, assessing launch flows, and building systems to monitor campaign effectiveness.
● Experienced with digital marketing tools and platforms such as Klaviyo, Google Analytics, and Facebook Ads Manager.
● Proficient in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator.
● In tune with current marketing trends and knowledgeable about key competitors.
● Passion of the jewelry and clienteling market is preferred.
Compensation:
● This contract role offers an annual compensation ranging from $66,000 to $76,800, based on a part-time weekly schedule.
Application Process:
● Please email your resume and cover letter with the subject line “Brand Marketing Manager” to careers@wwake.com.
Source: Fashionista.com
