Who Was New York Fashion Week's MVP?

Another New York Fashion Week filled with impeccable street style, buzzy front rows and exciting emerging designers has come and gone, but which brands actually broke through the noise amid a crowded schedule? Launchmetrics just released its Fall 2025 NYFW report, which analyzed data around the event (Feb. 4 through Feb. 18, to be exact) and detailed the week’s standout “voices” (media players, influencers and celebrities), social media platforms and the top 20 brands garnering the highest media impact value (MIV).

This season, NYFW generated a total of $181.7 million in MIV with more than 50,000 placements. That’s a significant drop from Spring 2025, which generated $323.3 million MIV last September. Fall 2025 NYFW’s total MIV was predominantly (56%) fueled by media outlets such as Vogue ($9.6 million MIV), Who What Wear ($6.8 million MIV), E! News ($3.5 million MIV) and WWD ($3.1 million MIV). Michael Kors — who took the silver on Launchmetrics’ “top power players” list with $10.8 million in MIV — also ranked fourth as one of the week’s “top voices,” coming in at $3.3 million MIV.

Influencers were a force to be reckoned with at NYFW: They collectively followed behind media players with a 22% share of MIV, while American influencers accounted for a staggering 70% of global influencer MIV. Some of this season’s top influencer voices across include Camila Coelho ($1.8 million MIV), Georgina Mazzeo ($1.1 million MIV), Demetra Dias ($863K MIV), Cecily Bauchmann ($589K MIV) and Mar Schoenwald De Regil ($535K MIV).

Despite Asian celebrity ambassadors’ usual strong presence at global fashion weeks, this NYFW centered American celebrities, who generated 60% of all global celebrity MIV. For example, Keke Palmer made the fashion week rounds at Sergio Hudson, Brandon Maxwell and Christopher John Rogers; Tory Burch welcomed Amanda Seyfried, Ciara and Martha Stewart; and Coach stacked its front row with Halle Bailey, Nicole Scherzinger, Kerry Washington and Lea Michele.

In regards to the ever-growing social media content coming out of NYFW, Instagram was the top channel by average MIV with $8.1K in MIV per placement, followed by TikTok ($7.9K per placement) and YouTube ($6K per placement). Though, there was a place for every platform at NYFW: Influencers gravitated toward TikTok, while media made up the lion’s share of YouTube placements and celebrities tapped Instagram as their channel of choice.

Boosted by a buzzy creative director debut and a long-awaited runway return, Calvin Klein reigned as Fall 2025’s top power player with a whopping $17.1 million MIV. Marking one of the week’s most anticipated events, Veronica Leoni — the first woman to helm Calvin Klein Collection — unveiled her debut designs for the label, which featured Kendall Jenner strutting the runway and a star-studded front row including Kate Moss, Christy Turlington, Bad Bunny and Calvin Klein himself. Fellow household-name brands Coach ($10.5 million MIV) and Tory Burch ($10 million MIV) took third and fourth place, respectively.

As for the rest of the week’s top power players, Christian Siriano brought the red carpet to the runway with its all-red venue, bumping the designer into the seventh spot with $4.2 million in MIV. Sandy Liang ($1.7 million MIV) entered the 19th spot thanks to its girlhood-inspired designs, while Kim Shui ($1.5 million MIV) concluded the list with a sensual collection of statement furs and Western flair shown in an Upper East Side ballroom. Above all else, this was Sergio Hudson’s season: The designer, who showed monochromatic tailored suiting and cinched waists galore, catapulted from 26th place on the Spring 2025 power players list, to 10th for Fall 2025, effectively tripling its MIV to $3.4 million.

Ahead, see the full list of Fall 2025 NYFW’s top 20 power players, according to Launchmetrics’ report.

Top 20 Power Players (By Total MIV)

1. Calvin Klein ($17.1 million MIV)
2. Michael Kors ($10.8 million MIV)
3. Coach ($10.5 million MIV)
4. Tory Burch ($10 million MIV)
5. Thom Browne ($9.3 million MIV)
6. Carolina Herrera ($4.9 million MIV)
7. Christian Siriano ($4.2 million MIV)
8. Christopher John Rogers ($3.8 million MIV)
9. Khaite ($3.6 million MIV)
10. Sergio Hudson ($3.4 million MIV)
11. Altuzarra ($3.2 million MIV)
12. Collina Strada ($3 million MIV)
13. Luar ($2.6 million MIV)
14. Alice + Olivia ($2.3 million MIV)
15. Brandon Maxwell ($2.26 million MIV)
16. Prabal Gurung ($2.1 million MIV)
17. Campillo ($2 million MIV)
18. Todd Snyder ($1.8 million MIV)
19. Sandy Liang ($1.7 million MIV)
20. Kim Shui ($1.5 million MIV)

Top 20 Power Players (By Owned MIV)

1. Michael Kors ($3.3 million MIV)
2. Tory Burch ($2.8 million MIV)
3. Calvin Klein ($2 million MIV)
4. Coach ($706K MIV)
5. Thom Browne ($500K MIV)
6. Christian Siriano ($327K MIV)
7. Prabal Gurung ($247K MIV)
8. Carolina Herrera ($148K MIV)
9. Altuzarra ($147.6K MIV)
10. LaQuan Smith ($88K MIV)
11. Hervé Léger ($55K MIV)
12. Todd Snyder ($52K MIV)
13. Anna Sui ($49K MIV)
14. Sergio Hudson ($37K MIV)
15. Kim Shui ($34K MIV)
16. Simkhai ($25K MIV)
17. Zankov ($24K MIV)
18. Christopher John Rogers ($23K MIV)
19. Snow Xue Gao ($22K MIV)
20. Kobi Halperin ($20K MIV)

Tune into The Fashionista Network to join the conversation with fashion and beauty industry leaders. Sign up here.

Source: Fashionista.com