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Virginie Viard Leans Into Casual for Chanel Cruise 2025

Chanel brightened up a grey day in Marseille, France with its latest destination Cruise runway show on Thursday. 

Cruise 2025 — presented on the roof Le Corbusier’s La Cité radieuse — follows certain cues from Virginie Viard‘s recent ready-to-wear collections: lots of short hems, skirt suits and swimsuits on the runway, in black, white, dusty pink, aubergine and teal. The fabrics lean even more casual this season, with knits and jerseys so soft and plush, they almost look like sweats and neoprene wetsuits. 

“The sun, architecture, music and dance: Marseille also has a very strong sense of freedom,” Viard said in a statement. “I was inspired by the codes of lifestyle, of everyday life and by all the things that invite movement. The sea and the wind made me want to play with wetsuits.”

Indeed, there are hoodies on offer, as well as shorts that borrow from running and cycling gear, plus front pockets — like those on your favorite sweatshirts — on dresses. Altogether, the exposed legs and occasional flash of belly, the high slits and sheer fabrics, the contrast between a baggy knit and a formfitting dress give the assortment a nonchalance, which is both aspirational and connects back to the Mediterranean setting. 

Compared to Chanel’s last Cruise presentation in Los Angeles, this collection is less about the flashy thematic accessories and more about thoughtful additions that fit in seamlessly, like thin chain belts or flap bags rendered in the same fabric. Viard does love a hat, though: There are some bowler styles on offer this season. And if you look closely, the whimsy comes through in the embellishments on apparel: embroideries of fish, nets and seashells sprinkled throughout. 

See every single look from the Chanel Cruise 2025 collection below. 

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

Chanel Cruise 2025. Photo: Courtesy of Chanel/Le Corbusier, Unité d’habitation, Marseille © F.L.C. / ADAGP, Paris, 2024

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Source: Fashionista.com

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