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Valentino Beauty’s New Concealer Does More Than Cover Blemishes

Concealer is the unsung hero of any makeup routine. It often goes undetected — and therefore uncredited — for the work it does, which can entail everything from disguising redness to making your under-eye circles disappear. And, most of the time, when you see someone with preternaturally flawless skin, it’s not magic; it’s concealer. But not all concealers are created equal, and some can be a little lacking.

That’s where the Valentino Beauty Very Valentino 24 Hour Wear Hydrating Concealer is different. It checks all the boxes for even the most discerning makeup fans among us, whether you prioritize skin-care benefits, brightening perks, a seamless application, or a long-wear finish — or all of the above. Here’s how this latest drop pulls it off, leaving the competition in the dust.

Its formula is unmatched

We can’t talk about the concealer without first calling out the brand’s proprietary Roma-Light Complex, which uses super-fine pearls to reflect light and boost skin radiance. The formula also gets a nourishing boost from glycerin, vitamin E, and caffeine, which can help tackle dark circles and puffiness around the eyes at the source.

Its texture is surprisingly lightweight and breathable, and won’t crease or disappear throughout the day. In fact, it offers up to 24 hours of wear and hydration for skin that looks and feels better. The coverage is also worth noting. It’s a medium, yet buildable, so you can customize it according to your preference and your skin’s unique needs, depending on how much you apply. And since the formula won’t ever crease, you can layer it on without worry.

The applicator is unique

While most creamy concealers come with a doe-foot applicator, the Very Valentino Concealer features a unique, flexible applicator in the shape of a feather. That gives it a pointed tip, which allows you to deposit the right amount of product for even, buildable coverage, as well as a flat surface to smooth it on, imparting a seamless, second-skin finish.

It can serve multiple functions

While you can use the Very Valentino Concealer (which comes in 20 shades) as a straightforward concealer to cover blemishes and dark spots, tweaking your shade can offer additional functions. For instance, if you opt for a shade lighter than your true skin match, the formula can double as a brightener to refresh the under-eye area. And, in a shade either deeper or lighter than your exact match, it can add a subtle contour and lit-from-within dimension to the cheekbones, nose, and jawline. Plus, that Roma-Light Complex ensures that the color stays true over the course of the day, guaranteeing your look stays on point.


Source: W Magazine

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