Photo: Courtesy of Vacation
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Vacation
Headquarters: Miami, FL
E-commerce: vacation.inc
Social Media: Instagram / TikTok
What: A sun-care brand emphasizing “leisure-enhancing” sunscreen through SPF formulas with skin-care-level ingredients, summertime scents and nostalgic packaging.
Price Range: $16-$60
Founders: Marty Bell, Lach Hall and Dakota Green
Origin Story: Vacation is an award-winning sun-care company from Miami that’s on a mission to make sunscreen fun. Founded by Marty Bell, Lach Hall and Dakota Green in 2021, the team works alongside Dr. Elizabeth Hale, board-certified dermatologist and an SVP of The Skin Cancer Foundation, as well as perfumers Carlos Huber and Rodrigo Flores-Roux, to create products that “make the wearer look, feel and smell like they’ve been to paradise and back.”
Vacation quickly became a viral sensation for its “leisure-enhancing” sunscreen and retro-inspired packaging and marketing. The sun-care brand’s product assortment includes a revamped formula of Orange Gelée SPF, invisible face sunscreen, whipped body sunscreen and more.
Photo: Courtesy of Vacation
Stockists: Ulta Beauty, Nordstrom, Target, Dermstore, Amazon, Revolve, Anthropologie, Urban Outfitters, CVS Pharmacy and more
Hero Product: Classic Whip SPF 30 ($22)
PR Representation: Foundation
How to get in touch: vacation@vacation.inc (business inquiries)
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Source: Fashionista.com
