Typology: A Parisian Skin-Care Brand Emphasizing Minimalist Formulations

Photo&colon; Courtesy of Typology

Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.

Typology
Headquarters: Paris, France
E-commerce: us.typology.com
Social Media: Instagram / TikTok

What: A Parisian skin-care brand offering serums, moisturizers, eye creams, sun care and a line of tinted products (lip oils, brow gel, concealer, mascara and more) for less than $60.

Price Range: $21 – $59

Founder: Ning Li

Origin Story: Founded in 2019, Typology is a French skin-care brand dedicated to creating effective, transparent and “eco-friendly” products. The brand focuses on minimalist formulations using high-quality, natural ingredients and offers a wide range of skin-care solutions from serums to cleansers. Typology is known for its innovative approach, leveraging scientific research to develop products that cater to individual skin concerns without unnecessary additives. Its commitment to sustainability is reflected in its B Corp certification, “eco-conscious” packaging and direct-to-consumer model.

Typology distinguishes itself by using a limited number of natural ingredients, prioritizing sustainability and transparency. Its products are designed to be simple yet effective, avoiding unnecessary additives. Each product is cruelty-free, vegan and tailored for a range of skin types, aiming for a clean, straightforward approach to skin care.