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TTSWTRS: A Tech-Savvy, Tattoo-Inspired Ukrainian Fashion Brand

An AI TTSWTRS Campaign

Photo: Courtesy of TTSWTRS

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TTSWTRS
Headquarters: Kyiv, Ukraine
E-Commerce: ttswtrs.com
Social Media: Instagram

What: A tech-forward brand that has produced innovative, “sustainable” clothing since 2013. The brand unveiled its first VR fashion show in 2021 and utilized AI in its recent Opera campaign.

Price Range: $200-$1,500

Founder: Anna Osmekhina

Origin Story: TTSWTRS, pronounced “Tattoo Sweaters,” is a fashion brand by former costume designer and stylist Anna Osmekhina. Originating as a collaborative project that fuses apparel and art, driven by a passionate collective of creatives, TTSWTRS has evolved into an internationally acclaimed label. 

Inspired by “the subversive allure of tattoo culture,” TTSWTRS pieces create the illusion of a body wrapped in art. The brand incorporates the optical illusion of tattoos onto garments, blurring the lines between fabric and skin, and transforming clothing into a seamless extension of the body. The brand’s debut collection sold out instantly at the legendary concept store Colette.

Rooted in “a dedication to quality and local production,” TTSWTRS runs a three-story manufacturing hub in Kyiv. There, the brand handles clothing production, printing and hosts an exploratory workshop. Rejecting traditional fashion seasons, the label creates purposeful pieces driven by craftsmanship milestones.

Photos: Courtesy of TTSWTRS

Stockists: Farfetchttswtrs.com

Hero Products: Bodysuits ($251-$720)

PR Representation: MODEWORLD

How to get in touch: development@ttswtrs.com (jobs and/or internships), collaborators@ttswtrs.com (business inquiries)

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Source: Fashionista.com

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