Tower 28: A Skin-Care and Makeup Brand Catering to Those With Sensitive Skin

Tower 28
Headquarters: Los Angeles, CA
E-commerce: tower28beauty.com
Social Media: Instagram / Tiktok

What: A skin-care and makeup brand developed for those with sensitive skin.

Price Range: $15-$34

Founder: Amy Liu

Origin Story: Founder Amy Liu served for nearly 20 years as an executive at some of the fastest growing beauty brands, but as an eczema sufferer, she couldn’t enjoy the best part: trying out products. And so she launched Tower 28 in 2019, as a beauty brand inclusive of all skin tones, skin types, budgets and beauty philosophies. 

With the message that “#ItsOkayToBeSensitive,” Tower 28 is the first and only beauty brand to adhere to the National Eczema Association’s guidelines, with zero irritating ingredients and formulas that are “100% safe for sensitive skin.” It’s also “clean,” vegan and rigorously dermatologist-tested. 

Stockists: Sephora, Credo Beauty

Hero Products: SOS Spray ($28)

PR Representation: Note PR

How to get in touch: caitlin@note-pr.com

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Source: Fashionista.com