Photo: Courtesy of The Lulo Project
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The Lulo Project
Headquarters: Columbia
E-commerce: theluloproject.com
Social Media: Instagram
What: An Afro-Latina-founded contemporary womenswear brand.
Price Range: $250-$500
Founder: Martha J Nieto
Origin Story: After two decades at luxury houses like Valentino and Roberto Cavalli, Martha J. Nieto launched The Lulo Project in 2020 to create pieces that blend comfort, sophistication and cultural depth. As one of the few Afro-Latinas in European fashion at the time, she brings a distinctive lens rooted in the Afro-Diaspora. What began as a resort line has since evolved into modern ready-to-wear designed for women who move through the world with ease and purpose.
Stockists: Shopbop, Nordstrom, Bloomingdale’s
PR Representation: RK Communications
How to get in touch: hola@theluloproject.com (jobs/internships); wholesale@theluloproject.com
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Source: Fashionista.com








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