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The Lightweight, Buildable Cream Blush That's Perfect for Summer

Makeup by Mario Soft Pop Plumping Blush Veil in Just Peachy, $30, available here

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As I’ve documented before, my ideal summer makeup products are multi-tasking formulas that are a breeze to apply, feel weightless on skin, hold up throughout the day (even in humidity) and create maximum impact with minimum effort. So I’m dubbing Makeup by Mario‘s new Soft Pop Plumping Blush Veil, which checks all of those boxes, my official blush of summer 2023.

The balm-like cream blush comes in six ultra-pigmented shades, ranging from dusty rose to rich plum, but my favorite is Just Peachy, a pink-tinged peach that’s a close match for my own natural flush. During a virtual launch event for the product, brand founder and makeup artist Mario Dedivanovic said his favorite way to apply it is over any other complexion products — including setting powder — to create a smooth application and perfectly luminous finish. 

While some cream or gel blushes might cause base layers to move around or become patchy when applied that way, that’s not the case here. Also unlike other formulas, it doesn’t go on too wet or cling to brush hairs and cause them to clump together — rather, it goes on super evenly. (That “veil” part of the name is spot-on.) It goes on just as seamlessly, no matter whether you use a brush, sponge or your fingertips (I’ve tried all three), and feels completely weightless, like you’re not wearing any makeup at all.

There’s no hint of shimmer to any of the shades, and you won’t miss it. (Sorry, Nars Orgasm.) The glow-y, ever-so-faintly shiny finish gives that healthy, luminous skin effect all on its own. And because it layers beautifully, it’s super customizable: You can really pack on the product for an intense blush moment, or go super light for just a faint whisper of flush. 

Makeup by Mario Soft Pop Plumping Blush Veil in Just Peachy, $30, available here

Please note: This product was gifted. Occasionally, we use affiliate links on our site. In no way do either affect our editorial decision-making.

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