Photo: Courtesy of The Doux
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The Doux
Headquarters: Atlanta, GA
E-commerce: thedoux.com
Social Media: Instagram / TikTok / Facebook
What: A Black-owned hair-care brand with texture-focused, multi-functional products priced under $25 that are available at Target, Walmart and CVS
Price Range: $8-$23
Founders: Maya and Brian Smith
Origin Story: The Doux is an award-winning brand known for its texture-focused solutions that merge “old-school flavor with new-school science.” Maya and Brian Smith, creative entrepreneurs and a married couple with five boys, launched The Doux in 2015 while living in Germany, where Brian was serving in the U.S. Air Force.
Inspired by decades of Maya’s practice behind the chair as a licensed cosmetologist and the duo’s passion for arts and culture, these multi-functional formulas were created to put an end to complicated hair regimens.
Photo: Courtesy of The Doux
Stockists: Target, Walmart, CVS
Hero Product: Mousse Def Texture Foam ($17)
PR Representation: LaRue PR
How to get in touch: Contact form; thedoux@laruepr.com (business and job inquiries)
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Source: Fashionista.com
