The pandemic may have upended the past few seasons of fashion weeks, but their accompanying campaigns continue to roll out as reliably as ever. In fact, some houses have even upped the ante for spring 2021. Five days into the new year, Prada rolled out its first ads since Raf Simons joined Miuccia Prada as creative director. It was far from the usual outing. Instead of being lensed by one of the standard marquee photographers, the portfolio was shot by “no one.” (At least, that’s how Prada put it; shout out to the unnamed employees who controlled hundreds of cameras and edited down the resulting countless 360-degree views.) It only took two days for Ugg, of all brands, to arguably one-up the pair by casting industry icon André Leon Talley. Meanwhile, Jeremy Scott made Bella Hadid into a puppet, the Compton Cowboys briefly dismounted to pose for Tommy Hilfiger, and Lourdes Leon followed in her mom’s footsteps by starring as a Marc Jacobs muse. See all those and track the ones that follow, here.
Mônot
Micaiah Carter photographed Tiffany Haddish for Mônot’s third collection, which referenced Madonna’s 1992 book Sex.
Hood by Air
Hood by Air’s comeback would have made waves anyway, but Shayne Oliver went the extra step of pairing the photographer Luis Alberto Rodriguez with none other than Naomi Campbell.
Self-Portrait
Self-Portrait’s Han Chong got in on the Bridgerton hype by casting Phoebe Dynevor to model a collection inspired by British sensibility.
Calvin Klein
Calvin Klein continues to collaborate with Mario Sorrenti, the photographer behind its iconic Obsession campaign starring Kate Moss. Their latest stars a wide-ranging cast, including Megan Thee Stallion, Rina Sawayama, Jacob Elordi, and the collective Queer Skate LA.
Stuart Weitzman
A special guest joined Serena Williams in her Stuart Weitzman campaign, photographed by Ethan James Green: her three year old daughter, Alexis Olympia Ohanan Jr.
Theory
Theory dressed runway regular Cyrielle Lalanne in a wardrobe fit for Zoom.
Sandro
Sandro hit the road with the model Lucas El Bali and the photographer Eddie Wrey.
Burberry
A literal change in scenery from traditional studio to the great outdoors provides viewers with dual perspectives of Burberry’s utilitarian spring collection.
Celine
Celine’s Hedi Slimane convinced Kaia Gerber to ditch her Uggs-and-leggings uniform for a photo shoot in Monaco.
Simone Rocha x H&M
Simone Rocha cast not one, but two breakout actors—Daisy Edgar-Jones of Normal People, and Michael Ward of Small Axe—to debut her collaboration with H&M. (Not to mention the hairstylist Cyndia Harvey and photographer Tyler Mitchell.)
Alberta Ferretti
Federico De Angelis photographed Vittoria Ceretti in tie-dye chiffon for Alberta Ferretti.
MICHAEL Michael Kors
Bella Hadid embarked on a tour of New York City, from New York Harbor to Empire Diner, for the latest MICHAEL Michael Kors campaign.
Marc Jacobs
Leave it to none other than Lourdes Leon to turn out another spring campaign in 2021, and while her mom may have collaborated with Marc Jacobs back in the day, rest assured that Leon is making her own way as the model of the moment. Her status as an “It” girl only seems to skyrocket these days, with a newly-minted Instagram account and a colorful THE Marc Jacobs SS21 accessory campaign photographed by Bianca Capozzi and styled by Haley Wollens.
Bottega Veneta
Creative director Daniel Lee can’t get enough of this shade of green, which also appeared in Bottega Veneta’s spring 2021 collection and covered invitations to the digital runway show.
Tommy Hilfiger
The activists who founded the Compton Cowboys can usually be found in L.A., teaching horse-riding as a means to uplift the community and call attention to the rich, oft-overlooked legacy of African-American equestrians. At the behest of Tommy Hilfiger, they took a break to join Indya Moore and Jameela Jamil in the designer’s spring 2020 campaign.
Kenzo
Felipe Oliveira Baptista got his hands on a Segway for his second campaign at Kenzo’s helm.
Marine Serre
Marine Serre collaborated on a short film with the directors Sacha Barbin and Ryan Doubiago, starring the singer Sevdaliza and three adorable brothers named Noé, Rui, and Gil.
Givenchy
Matthew M. Williams made a statement with his first Givenchy campaign by allowing others to do the same: Bella Hadid, Playboi Carti, Kendall Jenner, Liam Powers, and Anok Yai all styled themselves.
AMI
The cast of AMI’s latest, photographed by Michael Bailey Gates, included Jeranimo Van Russel, Lily McMenamy, and a dove.
Sacai
Sacai tapped a host of tastemakers for its spring 2021 campaign, called “Love Over Rules”—namely, the artist and activist Chella Man, pictured here, and Hank Willis Thomas, who collaborated with the fashion house on the project (and appears in the ads as well).
Moschino
Jeremy Scott brought the marionettes who walked Moschino’s spring 2021 show to life, with a little help from Julia Nobis and Bella Hadid.
Michael Kors Collection
Hiandra Martinez and Rebecca Longendyke took a trip to the New York Restoration Project’s community garden in the Bronx for Michael Kors Collection.
FM 699
The sustainable cotton-wear label FM 669 launched with a campaign starring Muhammad Fadel Lo and an evidently unretired Lindsey Wixson.
Moscot
The New York-based label Moscot shot its spring 2021 tinted glasses on, under, and around the Manhattan Bridge.
Miu Miu
Things couldn’t be more different for Emma Corrin since her first Miu Miu campaign, which dropped a month before the previously unknown actor’s debut on The Crown. This time, she’s the standout of the five faces Miu Miu tapped for spring 2021.
MCM
The German label MCM used CGI to create an “augmented safari,” working with the same team that will head up the visuals for The Matrix 4.
Jil Sander
Social distancing didn’t stop Jil Sander from rolling out the second installment of its campaign project focused on touch. Lucie and Luke Meier again enlisted four photographers, including Bibi Borthwick, who photographed Lily McMenamy.
Chloé
Clip-on lenses made a comeback on Mao Xiaoxing and Felice Noordhoff in Chloé’s spring 2021 eyewear campaign.
Stella McCartney x Adidas
If anyone else were Madonna’s eldest daughter, this spring 2021 Stella McCartney x Adidas ad would be only the latest in a lengthy list of campaigns. Lourdes Leon, on the other hand, has chosen to become fashion’s quietest “It” girl; McCartney is the only designer with whom she’s repeatedly collaborated in her 24 years on Earth.
Coach
Longtime Coach muse (and Lori Harvey’s recently confirmed beau) Michael B. Jordan was photographed alongside J.Lo and more by industry favorite Renell Medrano for Coach’s “Coach It Forward” spring 2021 campaign.
Versace
Three months after joining Jill Kortleve and Paloma Elsesser in making history as the first “plus-size” models to walk a Versace runway, Lee has joined the house in another milestone. She’s now also the first “plus-size” model to land a Versace campaign. To Donatella Versace, Lee, Kendall Jenner, and Hailey Bieber embody the “modern Medusa,” making them rulers of the mythical world of Versacepolis.
Fendi
Fendi tapped Nick Knight to photograph models like Estelle Chen (pictured above), Maricarla Boscono, and Jill Kortleve. (The latter joined Paloma Elsesser in becoming the house’s first “plus-size” runway models in February of 2020.)
Ugg
André Leon Talley followed in the footsteps of Kyle Maclachlan, Kim Gordon, and Vic Mensa as the face of Ugg for spring 2021. The controversial shoes are “comfort food for my feet,” the inimitably extravagant industry icon said.
Louis Vuitton
Actor and Louis Vuitton muse Laura Harrier took on the role of a surfer to model the house’s “Twist” bag in Malibu.
Saint Laurent
Catherine Deneuve was just 22 when she met Yves Saint Laurent. Fifty-five years later, the 77-year-old actor remains true to the house; creative director Anthony Vaccarello enlisted photographer David Sims to make her the latest face of the classic Saint Laurent trench coat.
Prada
It was no surprise that Raf Simons and Miuccia Prada chose industry stalwart Juergen Teller to photograph their first joint Prada collection’s look book. Their choice campaign photographer, however, couldn’t be more surprising: The pair went with “no one.”
Source: W Magazine
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