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Target Announces New Designer Collaboration With Diane von Furstenberg

Photo: Courtesy of Target

In celebration of 25 years of its designer partnerships, Target is collaborating with Diane Von Furstenberg and her granddaughter, Talita von Furstenberg, on a collection of wrap dresses — the signature wardrobe piece that has become synonymous with the DVF brand ever since its debut 50 years ago in 1974.

In recent years, Target has collaborated with smaller independent designer brands like Christopher John Rogers, Rodarte and Sandy Liang, making DVF one of its biggest and arguably most mainstream designer partnerships of late.

The new Diane von Furstenberg for Target collection comprises more than 200 items, spanning womenswear, baby apparel and accessories priced between $3.99 and $100. The collection’s offerings will also include homeware, beauty products and even made-to-order furniture, starting at $300.

Photo: Courtesy of Target

Photo: Courtesy of Target

“Every collection we create is about making women feel confident so they can be the women they want to be,” said Diane von Furstenberg in a press release. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamour and empowerment to their everyday lives.”

Beyond new styles and prints, the Target collection will also revive archival Diane von Furstenberg prints from over the years, in addition to introducing sizing up to 4X as well as adaptive clothing into the DVF legacy.

The full Diane von Furstenberg for Target collection will be available to shop on Target.com and in-person at most Target stores on March 23.

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Source: Fashionista.com

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