Sweet & True: A Body-Care Brand for Post-Hair Removal

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Sweet & True
Headquarters: Berkeley, CA
E-commerce: sweetandtrue.com
Social Media: Instagram 

What: A body-care brand formulated by an esthetician to visibly reduce ingrowns and soothe inflammation post-hair removal.

Price Range: $24-$38

Founder: Tami Blake

Origin Story: Sweet & True is a WOC-founded, esthetician-formulated body-care brand created for melanin-rich, textured and sensitive skin, especially in areas prone to post-hair removal irritation. Developed by award-winning spa owner and licensed esthetician Tami Blake, the direct-to-consumer line brings professional-grade results to home routines with products that visibly reduce ingrowns, soothe inflammation and fade hyperpigmentation. Every product is tested across diverse skin tones, hair textures and skin concerns for real-world performance.

Hero Products: Smoothing Serum ($24), Hydrate & Heal Balm ($31), The Daily Mantra Antioxidant Body Serum ($38), Oceana pH Friendly Body Wash ($29)

PR Representation: Meg & Munro LLC

How to get in contact: Contact form

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Source: Fashionista.com