Photo: Courtesy of Storm by Montecristi
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Storm by Montecristi
Headquarters: Santa Fe, NM
E-commerce: stormbymontecristi.com
Social Media: Instagram / TikTok
What: A newly launched luxury hat brand.
Price Range: $350-$1,200
Founder: Chenoa Storm
Origin Story: Founder Chenoa Storm grew up in the hat business, having worked alongside her father, who owned and ran Montecristi Custom Hat Works. In 2025, she used her lifetime of training in hat craftsmanship to launch her own brand, Storm by Montecristi. The label brings the bespoke hat-shopping experience online with enduring styles that are uniquely your own yet equally accessible. The brand is dedicated to upholding tradition and honoring legacy, fostering deeply connected communities and embracing sustainable luxury.
Hero Products: The Johnson ($780), The Panama ($580)
PR Representation: In-house
How to get in touch: info@hatsbymontecristi.com
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Source: Fashionista.com
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