Photo: Courtesy of Small Wonder
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Small Wonder
Headquarters: Chicago, IL
E-commerce: smallwonder.world
Social Media: Instagram / TikTok / Facebook
What: A Leaping Bunny Certified hair-care brand that uses powerful, effective ingredients without the diluted fillers. Instead of single-use bottles filled with heavy water, Small Wonder offers a refillable and recyclable approach to hair care that “transforms your shower routine into an experience of luxury.”
Price Range: $30-$38
Founder: Stephanie Farsht
Origin Story: Small Wonder is an innovative, professional-grade hair-care brand dedicated to revolutionizing the beauty industry with its powder-to-lather formulations. Known for its “salon-grade” powder products, Small Wonder elevates hair care by focusing on concentrated active ingredients, eliminating the need for unnecessary fillers or excess water.
At the heart of the brand is its Wonder Bottle — a permanent, refillable fixture designed to reduce plastic waste while delivering luxurious, high-performance results. Paired with recyclable and compostable refill tubes, the packaging provides a more “sustainable” and efficient alternative to traditional hair-care products.
The brand has been recognized with several awards, including the Cosmoprof North America 2024 Award for its Signature Shampoo, the IDEA Award for its patented Wonder Bottle and the Marie Claire Award for Best Refillable Packaging. With more than 60 years of industry expertise behind its creation, Small Wonder is redefining beauty by merging clean ingredients with uncompromising quality.
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Hero Products: Signature Shampoo ($38) and Signature Conditioner ($38)
PR Representation: ExitOne Solutions
How to get in touch: hello@smallwonder.world
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Source: Fashionista.com
