Shoal: A Sea Cucumber-Powered Skin-Care Brand

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Shoal
Headquarters: Sydney, Australia
E-commerce: shoalskincare.com
Social Media: Instagram

What: An Australian skin-care brand that incorporates sea cucumber collagen, botanicals and peptides.

Price Range: $67-$120

Founder: Steve Hands

Origin Story: Shoal is a premium, Australian-made skin-care brand that recently launched in the U.S. It’s powered by sea cucumber collagen, one of the ocean’s “rarest and most effective bioactive ingredients.” Shoal is among the first to introduce this marine-sourced collagen to the skin-care market. 

A collagen used for centuries in Eastern medicine and now backed by cutting-edge clinical research, sea cucumber collagen closely mirrors the collagen naturally found in skin, allowing for deep absorption, intense hydration and visible reduction in inflammation and signs of aging. This powerhouse ingredient is paired with clinically proven peptides, multi-weight hyaluronic acid and native Australian botanicals like kakadu plum, the richest natural source of vitamin C, to deeply nourish, protect and renew skin with every use. 

Shoal’s debut collection includes a serum and moisturizing cream, expertly formulated to deliver high-performance results without the fuss of a 10-step routine. 

Stockists: DTC

Hero Products: Shoal Sea Cucumber Collagen Rejuvenation Serum ($67) and Shoal Sea Cucumber Collagen Anti-Aging Cream ($67)

PR Representation: Set PR

How to get in touch: steve@shoalskincare.com

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Source: Fashionista.com