Seen: A Dermatologist-Founded Hair-Care Brand Formulated With Skin-Care-Level Ingredients

Photo&colon; Courtesy of Seen

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Seen
Headquarters: Washington, D.C.
E-commerce: helloseen.com
Social Media: Instagram / TikTok / Facebook

What: A dermatologist-designed hair-care brand that offers products that are safe for sensitive skin and non-comedogenic for consumers to achieve salon-quality hair with no skin irritation.

Price Range: $29-$54

Founders: Dr. Iris Rubin and Gregory Maged

Origin Story: Seen was founded in 2019, inspired by the gap in the hair-care market for products that deliver salon-quality hair while also “respecting the health of the skin.”

Harvard-trained dermatologist Dr. Iris Rubin experienced breakouts that she traced back to her hair-care products, and she knew there had to be a better way to get beautiful hair without compromising her skin. In response, Dr. Rubin and Maged set about creating a hair-care line that is dermatologically tested — “like the best skin-care products” — and free from ingredients that can clog pores or irritate the skin.

It took more than four years and countless formulation iterations to bring Seen to life. Seen is differentiated by focusing on skin-friendly hair care and the connection between hair, scalp and overall skin health. This emphasis on “clean,” dermatologically developed formulas sets Seen apart in a highly competitive market, catering to consumers who want next-generation hair care that is safe for sensitive skin.