The three forces teamed up for a unisex boxing-inspired collection.
This fall, Puma is collaborating with Balmain and actor and model Cara Delevingne for a unisex boxing-inspired limited edition collection. Delevingne has previous ties to both brands, being the good friend and muse of Balmain’s Creative Director Olivier Rousteing and a Puma ambassador since 2016.
The unique tri-collaboration merges performative sportswear and Parisian couture, all while conveying the theme of “troublemaker,” which is why Rousteing chose Delevingne for the project. The two friends have worked on several projects together over the years, from Delevingne starring as the face of Balmain campaigns to closing its runway.
“Puma has always represented teamwork and empowerment so the idea of doing a partnership with Olivier seemed very fitting,” said Delevingne. “Balmain has a similar brave fierceness to their brand as Puma does and it really excited me to think of what we could all do together. I’m really proud of what this collaboration has resulted in.”
The 35-piece collection is comprised of bra tops, boxing shorts, sneakers, outdoor apparel and accessories in a stark color palette with hints of gold — design elements straight out of Balmain’s atelier.
The collaboration will launch on Nov. 21 and will be available to purchase in Puma and Balmain stores as well as online.
Click through the galleries below to browse all 35 products from the collection and the campaign imagery.