Photo: Courtesy of Saint Crewe
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Saint Crewe
Headquarters: Baton Rouge, LA
E-commerce: saintcrewe.com
Social Media: Instagram / TikTok
What: A clinically-tested skin-care brand featuring a cleansing balm, facial mist, serum and gel cream designed for younger skin.
Price Range: $32-$44
Founder: Erin Piper
Origin Story: Saint Crewe’s founder, Erin Piper, is a licensed therapist who has spent more than 15 years working with teens, young women and families, observing firsthand how self-care rituals can shape self-esteem. When her tween daughter became interested in skin care and picked up a colorful and fun, yet way-too-harsh-for-12-year-old-skin retinol at Sephora, Piper discovered a gap in the market: Most products for younger consumers were too aggressive or untested for developing skin.
So she set out to create what was missing: a safe and clinically-tested, aesthetically-pleasing, cruelty-free and vegan product collection compliant with Sephora, Ulta Beauty and Credo clean beauty standards designed to be safe for all skin types, especially Gen Alpha and Gen Z, without sacrificing efficacy or the sensory experience beauty lovers crave.
Photo: Courtesy of Saint Crewe
Hero Products: Clean Beam Balmy Dream ($32)
PR Representation: Kristin Breen Communications
How to get in contact: hello@saintcrewe.com
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Source: Fashionista.com