Photo: Monica Schipper/WireImage
After plenty of speculation, it’s official: Rihanna is getting into hair care. On Tuesday, the artist and beauty mogul officially announced the expansion of her Fenty Beauty empire to include hair care, dubbed, of course, Fenty Hair. It joins the existing Fenty Beauty lineup, which also includes Fenty Skin and Fenty Fragrance, in addition to Rihanna’s lingerie label Savage x Fenty.
“You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need!” wrote Rihanna in an Instagram caption announcing the news. “It’s time to play and get stronger by the style,” she continues.
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In an accompanying teaser video, a trench-coat-clad Rihanna wears a shaggy pixie hairstyle and asks “Are you ready?” She then makes her way through a suburban neighborhood, as images of bouncy curls, sleek edges and smooth blowouts flash across the screen.
While details about the specific product range and pricing are still being kept under wraps, the brand did announce that the full range will be available on fentyhair.com on June 13. Users can also sign up on the brand’s website for early access to shop the brand new collection on June 10 at 8 p.m. PST.
This story contains additional reporting by Andrea Bossi.
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Source: Fashionista.com
