Photo: Courtesy of Reverie
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Reverie
Headquarters: Austin, TX / Los Angeles, CA
E-commerce: gmreverie.com
Social Media: Instagram / Facebook
What: A hairstylist-founded hair-care brand offering “sustainable” and “clean” formulas.
Price Range: $10-$72
Founder: Garrett Markenson
Origin Story: In 2011, industry-leading hairstylist Garrett Markenson set out to change the way people had been taught to approach their hair. Inspired by years of listening to his clients, he envisioned a brand that would blend “innovation with artful collaboration, focusing on nurturing hair integrity with minimal, ‘clean’ and effective formulas.”
The result was Reverie — a collection crafted in California with a skin-care-inspired approach, embodying a commitment to quality through “mindfully sourced botanical ingredients, rigorous testing and ‘sustainable’ practices.”
Stockists: Credo Beauty
Hero Products: Milk Anti-Frizz Leave-In Nourishing Treatment ($25), Cake Restorative Scalp Treatment ($72)
PR Representation: Note PR
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Source: Fashionista.com