Meet L.A.’s new “Soho House of wellness.”
Gone are the “Sex and The City“-meets-“Entourage” days of swanky happy hours full of cosmopolitans, cigarettes and next-day hangovers. On Thursday, Los Angeles’s infamous Sunset Strip cuts the ribbon to a sleek, new, dimly lit social club called Remedy Place. But instead of a bustling cocktail bar, Remedy Place offers a full-service vitamin-injection bar where visitors can catch up on B12 over live music to treat their brain and body.
Clients can also take a conference call from a Hyperbaric Chamber (for “optimal mental performance”) or choose infrared to treat a migraine. The entire experience is customized to restore an individual’s own balance — both mentally and physically. The place was conceived by Dr. Jonathan Leary, a leader in the holistic wellness space, who has brought together several “remedies” that have improved the lives of his own renowned clients.
“My personal approach to health (a blend of functional medicine, chiropractic, physiotherapy and Chinese medicine) is built into every aspect of Remedy Place — from the design of the space as a social environment rather than a clinical one, to the custom evaluation and plan we bring to each of our guests,” explains Dr. Leary. According to him, the seven elements of holistic health — hot, cold, oxygen, nutrients, movement, mind and compression — have all been brought together under one roof. The result is not quite a doctor’s office, not quite a spa and not quite a social club, but something that combines all three.
Remedy Place aims to redefine self-care and counter everyday stressors in a social environment. The menu of rebalance antidotes includes a service called “Post LAX,” which is a package of hyperbaric chamber oxygen therapy, an infrared sauna and an ice bath with breathwork and cryotherapy for $200. “Morning After” is a hangover cure with cryotherapy, infrared sauna and a lymphatic drainage massage for $175. In addition to one-one-one services, which can all be paired with a guided meditation, there are also group classes that start at $30.
Other services include sound baths and movement therapy. You probably recognize these from wellness influencers and celebs raving about their favorite ways to self-care all over Instagram. Remedy Place brings these services together in an approachable way, for those who don’t want to feel like they’re in a doctor’s office to rebalance and restore their health. You could even bring a friend. Instead of grabbing a drink after work, you can head over to Remedy Place to balance your circadian rhythm.
“The way we experience scientific health with white coats and white walls can inspire fear or anxiety. That’s white coat syndrome,” Dr. Leary says. “I found in my private practice that patients were not only more comfortable but also had better health results when treated in comfort at home.” The sexy lounge-like sanctuary of Remedy Place has thoughtful design in every detail to inspire interaction and a like-minded community, not unlike a Soho House.
And Remedy Place bills itself as the first of its kind with global expansion on the horizon, it joins an overarching trend in the hospitality world that speaks to the demand for a healthier lifestyle.
Chillhouse, a millennial- and Gen-Z-targeting spa destination in New York just opened its second, flagship location this month. The new space offers a broader menu of services (facials, pedicures, infrared sauna) in addition to a larger café area for members to hang out and “chill.” Founder and CEO Cyndi Ramirez created an entire lifestyle brand of self-care for the younger consumer through curated products, design, language and aesthetic. “For so long, wellness was this far-out, woo-woo concept. But it doesn’t have to be. It’s a state of mind that is about embracing your needs first and finding what works for you,” Ramirez says.
Other wellness-aimed social clubs on the rise include the Habitas Clubhouse, with locations in both New York and L.A., which offers a communal lounge with access to Reiki, yoga and massage, and The-Well in New York, which offers a meditation dome, a co-ed steam room and a sauna. Startup giant WeWork recently launched Rise By We, a community-driven fitness space with a super spa and experiential classes.
Even luxury hotel chains like the Ritz-Carlton and W Hotels are jumping on board the wellness train. Earlier this month, The Ritz-Carlton, Grand Cayman hosted its first annual “Cayman Rejuvenate,” a weekend wellness package that included access to fitness classes, nutrition panels and skin-care workshops from industry leaders like Dr. Will Cole of Ketotarian and Simone de la Rue of Body by Simone.
As consumers continue to prioritize wellness and seek out experiences, it’s a safe bet that packages and treatments like these will only continue to become more accessible — and social.