Rael: A Skin- and Period-Care Brand Rooted in South Korean Traditions

The Citizen

8 months ago

Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you’d like your brand to be featured, fill out this form.

Rael
Headquarters: Los Angeles, CA
E-commerce: getrael.com
Social Media: Instagram

What: A skin- and period-care brand rooted in South Korean traditions

Price Range: $10-$30

Founders: Aness An, Binna Won and Yanghee Paik

Origin Story: Originally from South Korea, the three founders of Rael — Aness An, Binna Won and Yanghee Paik — noticed a major discrepancy between the quality of period care in the South Korea and the U.S. They created Rael to elevate the standard of period care with high-performance products that marry “clean” ingredients like organic cotton with high-performance technology for ultimate peace of mind.

The core period products took off, quickly becoming Amazon’s best-selling pad, and from there, the brand expanded into a full holistic cycle-care offering to address all of the different pain points related to menstrual cycles, including skin care/acne, cramps and more.

Conventional period-care products are made with plastics and contain chemicals like styrene and acetone that may potentially disrupt the endocrine system and cause irritation. Rael’s products are made with organic cotton and without harsh chemicals. The brand’s skin-care offerings focus on solutions that help promote acne healing in a gentle, effective way.